A:We've done some tactical planning already. Our main goal is to establish brand awareness among our target audience. We think we've come up with a good plan.
B:What media do you plan to use?
A:We want to use the right media mix to reach our target market, for example, TV and magazine advertisement. Both are attached with some coupons and these are some slight differences between them.
A:As we are investigating both the two advertisements.
B:I can't catch you.
A:What I mean is there are some special marks in the two copies of coupon and so we may know which ad has a better effect!
A:Then we can decide which one we should choose and as a result we can save some money on the ad.