A:Did you get a good response from a discounted introductory?
B:We've just carried out a survey of both consumers and retailers regarding our future soundcards.
A:Did you get a good response from the telephone survey? A lot of people won't give market researchers the time of day on the telephone.
B:That may be true at home. But we called people at office numbers and found some people were more willing to talk on company time.
A:Really? What do they day?
B:Well, it looks like our plans for a fully functional but low end sound card were right on.
A:People are looking for cheaper ones?
B:Of course. Price is an important variable in our market, so we can use it to build our customer base.
A:Right. They want low prices, but most important, the cards must be reliable.