The final step—after seeing the problem and finding anapproach—is to measure the impact of your workand share your successes and failures so that otherslearn from your efforts.
You have to have the statistics, of course. You have tobe able to show that a program is vaccinating millions more children. You have to be able to show adecline in the number of children dying from these diseases. This is essential not just to improvethe program, but also to help draw more investment from business and government.
But if you want to inspire people to participate, you have to show more than numbers; you haveto convey the human impact of the work—so people can feel what saving a life means to thefamilies affected.
I remember going to Davos some years back and sitting on a global health panel that wasdiscussing ways to save millions of lives. Millions! Think of the thrill of saving just one person's life—then multiply that by millions. …Yet this was the most boring panel I've ever been on—ever. Soboring even I couldn't stand it.
What made that experience especially striking was that I had just come from an event where wewere introducing version 13 of some piece of software, and we had people jumping and shoutingwith excitement.