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原来如此:IT名词科普系列5 微博搜索

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It seems like everyone is using Twitter these days. You know, sharing little messages with each other on phones and computers. It turns out that all these little messages, if you look at them all at once, become an easy way to find people, news and trends.

现在人人都在刷Twitter(以下简称微博)。用手机和电脑与他人分享讯息。其实,如果把这些只言片语汇总一下,很容易找出热点人物、新闻和话题。

This is Twitter Search in Plain English. Let's get started by visiting Twitterville. This town represents all the people using Twitter. There are millions of them. And they're constantly talking to each other and sharing information 140 characters at a time. The typical townsperson only sees part of the messages, or "tweets" and that's fine - there are way too many to follow them all.

这就是微博搜索。让我们从微博社区讲起,这里的居民统统是微博用户,多达数百万。在140个字的限制内,他们相互交流着、分享着讯息。通常,每人只能看到一部分信息,由你关注的人数决定。

But if all the tweets could be captured and organized all the time, amazing things could be possible. The town would have a resource for knowing what's interesting and who's talking about it. This is what Twitter Search has done for Twitter – it captures and organizes every tweet so that it's possible to find people and specific information in real time.

如果所有的消息都能被实时捕获入库,接下来便是见证奇迹的时刻了。社区需要一种途径来捕获热点话题,并找出谁在谈论它们。于是微博搜索被派往前线,来捕捉并整理微博消息,这样我们就能搜索微博、找人了。

For instance, meet Roy of Ice Cream by Roy. Other than the people who come to his store, he could never hear what customers said about his ice cream. However, because everyone in the town uses twitter, he can now search for "Ice Cream By Roy" and see tweets from people who mention his product. Then, he can reply to say thanks or follow their future updates.

比如罗伊冰店的Roy。以前他只能在顾客来店吃冰激凌时,才能和顾客聊聊。现在人人刷微博,Roy只用搜索“罗伊冰店”就能看到顾客的评论。他还可以点回复,谢谢亲们,或是加关注,坐等亲们的更新。

Twitter search helps Roy listen to customers and make the flavors they want. It's also a great way to learn about news. When an explosion is heard outside of town, the townspeople report it in real time. This means that Roy can check Twitter search to find a constant stream of information, sometimes from the very people who experienced it.

微博搜索帮助Roy倾听顾客的声音,做他们喜爱的冰激凌。用微博搜索找新闻也是不错的方式。哪里发生爆炸性新闻,微博上也会直播。这么一来,Roy可以用微博搜索持续关注这个新闻。没准还能碰上当事人。

He can even limit the results to tweets near a specific location. It's news as it happens.

还可以将搜索结果限制在某个特定地点,都是实况直播哦。

Every minute of every day on Twitter, people are using some words more than others.

时段不同,热点也不同。

Maybe the town has a new mayor, a concert came to town, or the same joke is being told over and over. If the most popular words could appear on a sign, a person just arriving in town could get a feel for what was interesting to the residents at the moment.

比如换了新市长、举行音乐会,或是脍炙人口的笑话。如果能在市中心竖起当地的热点,初来乍到者便能了解最新最炫的新闻。

On Twitter, the most used words are known as trends and they're a great way to see what's interesting on Twitter. You can always find up to the minute trends on your Twitter profile, or search.twitter.com. Clicking a trending topic shows the most recent tweets that include that word or phrase. Sometimes, Twitter members work together and use a specific key word, called a hash tag, to connect related tweets.

微博实现了这点,使用频率最高的词被称为热门话题。在首页右下角就能找到当前热门话题,点击进去,会显示相关微博,按时间排序。微博用户还可以使用标签把相关信息串起来。

For example, people talking about elections may use the hashtag #vote to create the connection. This way, by including the #vote tag, Roy can make sure his tweet is part of the discussion. If enough people use the tag, it may become a trend, attracting even more people to the conversation.

例如:Roy发微博谈论选举时,可以加上标签#投票#。这样可以保证自己的微博成为该话题的一部分,如果使用该标签的人足够多,就会形成一个热点话题,吸引更多的人加入讨论。

Of course tracking these conversations is easy because Roy can search right on his 。Twitter profile. And if he wants to see results over time, he can save the search.

跟踪这些讨论也很容易,可在自己的微博页面直接搜索。如果想再次浏览搜索结果只用点击保存搜索。

With Twitter, all the small messages are useful when shared between people, but by organizing all the tweets and making them searchable, we can learn what's on the minds of millions.

微博上,信息在分享的过程中变得有价值。现在有了微博整理技术,你就能站在小角落窥视多数人的思想啦。

I'm Lee LeFever of Common Craft, and this has been Twitter Search in Plain English.

我是《原来如此》节目的李·勒菲弗,这就是微博搜索。



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