原来乔布斯是这么想问题的

1.看世界

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

你想卖糖水来度过余生，还是想要一个机会来改变世界?

(The line he used to lure John Sculley into becoming Apple's CEO)

2生命与死亡

Death is very likely the single best invention of Life. It is life's change agent. It clears out the old to make way for the new。

死亡很可能是生命最好的唯一的创造。死亡是生活改变的原动力，送走老一代，为新一代开辟道路。

3成功

If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next。

如果你成功地完成了一件事，那你应该再做一些其他值得喝彩的事儿。不要在上一件事上徘徊太久，想想接下来该做什么。

4初学者的心态

There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind。

佛教中有一句话：初学者的心态。拥有初学者的心态是件了不起的事情。

5财富

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me。

能否成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以对我自己说：我们今天完成了一些美妙的事。

6死亡

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。

谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。

7自己与他人

Your time is limited, so don't waste it living someone else's life.…Don't let the noise of others' opinions drown out your own inner voice。

你的时间有限，不要浪费在重复别人的生活上。不要让别人的观点淹没了你内心的声音。

8自己的内心

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary。

要有勇气追随心声，听从直觉——它们在某种程度上会告诉你你想成为的样子。其他事情都是其次的。

9人生

Life is brief, and then you die, you know?

人生短暂，过着过着你就没了，明白吗?

10只做你想不到的

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

你不能只问顾客要什么，然后想法子满足他们的愿望。等你做出来，他们就又有新的想要的东西了。

网络上流传着这样一句话，或许表达了人们对史蒂夫-乔布斯最深切的肯定：

Three Apples changed the world.The first one seduced Eve.The second one awakened Newton. The third one was in the hands of Steve Jobs. (三个苹果改变了世界。第一个诱惑了夏娃，第二个砸醒了牛顿，第三个在史蒂夫·乔布斯的掌握中。)