华尔街的赚钱经 第75期:电子商务教父 杰夫·贝佐斯(1)

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“电子商务教父”杰夫·贝佐斯

Jeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories, including videos, DVDs, electronics, toys,apparel1, software, household items, and gourmet food.

1995年，杰夫·贝佐斯创立了亚马逊在线书店。根据客户的需求，该公司后来扩大产品销售目录，销售产品包括录像带、DVD、电子产品、玩具、服装、软件、家居用品和食品等。

In an interview, Bezos indicated that books were chosen as Amazon.com's first product category "because they offered so much selection";

贝佐斯在接受记者采访时说，“图书被选为亚马逊的第一产品类别，是“因为它们提供了多种选择”;

in the same interview, Bezos stated," I think the main thing that has differentiated Amazon.com from conventional retailers is its obsessive and compulsive focus on the end-to-end customer experience. That includes having the right products, the right selection, and low prices."

他同时还表示，“我认为把亚马逊和传统的零售商区别开来的主要原因是：我们全力满足顾客的需求。这包括正确的产品，正确的选择，以及低廉的价格。”

注释：

1. inventory n. 存货，存货清单;详细目录;财产清册

例句This concept appears in manufacturing where they count both scrap and inventory. 此概念会出现在制造业，在其中会计算废料和存货。

2. gourmet n. 美食家

例句：The gourmet is the flavor of hometown in your memory. 在你的记忆里，那些美食就代表着家乡的味道。

3. category n. 种类，分类;[数] 范畴

例句：In this post, I want to talk about the Content category. 在这篇文章中，我将要讨论的是“内容”这个类别。

4. differentiated adj. 分化型;已分化的;可区分的

例句：However, it does provide an overview of some of the offerings and how they are differentiated. 但是，这的确给出了一些产品的概览，并展示了它们之间的区别。

5. conventional adj. 符合习俗的，传统的;常见的;惯例的

例句：The conventional practice flourishes in the United States. 这种常规做法在美国很盛行。

6. retailer n. 零售商;传播的人

例句：Whether you were a big retailer or an individual seller, your product was first in line when your auction was about to expire. 不论你是一个大零售商还是一个个体户，当你的拍卖时间即将到期时你的产品总是出现在搜索结果的第一行。