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外贸英语话题王2-3-6:劝解说服

所属教程:外贸英语话题王

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2016年01月22日

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A:The market is really becoming more and more competitive.

A:市场竞争变得越来越激烈了。

B:Exactly.So we must know how things stand with us and do something to keep our lead?

B:的确如此。因此我们必须认清我们的处境,想方设法保持我们的领先地位。

A:we'd better look at the strenghs weakness opportunities and threats we have .First ,it's obvious that our main competitive

advantage is our thing of products?

A:我们最好认清我们的优势、劣势、机会和危机,首先,显然我们的主要竞争优势是我们的产品系列。

B:I think our strength also lies in another thing that is our people .

B:我觉得我们另一方面的优势就是我们的员工。

A:You mean.

A:你的意思是……

B:I mean the affer-sale service.

B:我是说售后服务:

A:Right you are.Our affer-service team is faster more qualified and more efficient.

A:太对了。我们的售后服务队伍发展的更快,更称职,效率也更高.

B:How do you analyze our weakness?

B.那你怎么分析我们的劣势呢?

A:I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have

A:我认为我们的问题是,我们有好的产品,但这并没有给我们带来我们应有的市场份额。

B:That's because our marketing is not so effective as our competitions,We have relied too heavily on product quality not enough on promotion.

B:那是因为我们的促销手段不如我们的竞争对手,我们过于依赖产品质量,却缺乏促销手段.

A:I agree ,so from now on .we have to put considerably more effort into our advertising and direct mail campigns.

A:我同意。所以从现在起,我们必须在广告上和邮购直销战中下更大功夫.

B:We should take effective measures to dominate the market .We must be aware of the threat we face.

B:我们应该努力占有市场,我们必须认识到我们面临的威胁。

A:So we have still got a tough job to do .

A:因此,我们的工作仍很艰巨.

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