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生活英语听力文章:改变不了从来都没有想过的

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2015年08月28日

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改变不了从来没有想过的

You Can’t Improve What you Don’t Measure

有评价才有提高

The old adage “Measure twice and cut once” is practical advice for everyone, especially carpet layers, tailors, and carpenters.

老话说得好:“三思而后行”。这是对所有人的实用性建议,尤其是对于地毯铺设工,裁缝和木匠。

My lesson today is on measurements; however, it’s about a different kind of measurement. It’s about the importance of measuring your performance.

今天我要谈谈评价,但和普通意义的评价不一样,我谈的是关于评价自己行为的重要性。 

Dr. H. James Harrington has been involved in quality and performance improvement projects since the 1950s. He summarizes well what this lesson is all about. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”

20 世纪50年代有一个项目,叫质量和性能改善计划。哈林顿博士就是这个项目中的一员。正好可以用他的总结来说说我们本课的内容:“评价让你能控制最终做出改进的第一步。如果你无法对一件事情作出评价,你就不能把它弄明白;弄不明白就不能控制它;如果你无法控制,就得不到改进。”

Who Measures?

谁来评价?

It’s not a stretch to say that any team, organization, or person who wishes to perform better or accomplish more has meaningful points of measurement.

这不是说想表现更好的任何团队,组织或个人就能实行这个评价。

To clarify my point, consider if:

想要明白我的意思,思考一下,如果:

Baseball players never knew their batting average

Advertisers did not measure the number of people who responded to an ad

Golfers did not keep track of their scores

Online shopping sites did not track the conversion rate of website visitors to customers

Students never knew the results of their tests

Customer service centers did not measure how long customers were on hold

Companies did not measure their sales

If they didn’t measure their performance, how would they know if they improved?

垒球运动员不知道自己的击球率;广告商不考虑广告的覆盖范围;高尔夫球员不记录自己的得分;线上购物网站不记录浏览网站的人转变为顾客的几率;学生从不知道考试结果;客户服务中心不考虑顾客的等待接听时间;公司不考虑销售。如果像以上所说,他们又怎么能知道自己有没有提高呢?

Why Measure?

为什么要评价?

Quite simply, what gets measured gets done. Think about it. The very nature of knowing that something is being monitored causes us to work harder and perform better. There’s actually proof of this—it’s called the Hawthorne Effect.

想想一个很简单的道理——可以评价的工作才能完成。大家都知道,如果被监督完成某项工作,我们会更努力,完成得更好。这一点证明了霍桑效应。

Coined in 1955 by Henry Landsberger, the Hawthorne Effect describes a form of reactivity on the part of people whereby they improve an aspect of behavior being measured simply in response to the fact that the measurement is taking place! Amazing, isn’t it!

霍桑效应是亨利·兰茨贝格在1995年提出来的,指的是人们在知道评价自己某方面行为的工作正在进行时,他们会在被评价部分的表现有所改进的这样一种反应形式。很惊异吧? 

When you measure your own performance, positive things happen:

评价自己表现时,会产生一些积极效果:

You are able to set goals and evaluate your progress.

You always know exactly where you stand.

You can identify key aspects you want to refine.

You are able to see the results of your refinements.

You can quickly and accurately trouble shoot your problems

I can tell you firsthand how absolutely critical it was to my success that I measured my results. Throughout my sales career, I measured things such as the number of calls I made, the number of calls that were answered, the number of appointments I set, the number of appointments that resulted in new clients, as well as the size of each sale. I measured everything I did in the entire sales process.

你能设立目标并对进展作出评价。你总能清楚知道自己的当下状况。你能分出想要的精炼部分。你可以看到自己的进步。你能够快速准确地解决问题。我可以直白告诉你们评价自己对我的成功是多么的关键。贯穿我的整个销售生涯,我对销售中做的每件事都作出评价。比如打了多少个电话又有多少人接了电话;约了多少人又有多少人最后成为了我的客户。再比如每单销售的大小。

Doing so not only showed me how I was doing, it brought attention to the key elements of my performance and motivated me to strive harder to improve in each area.

这样我不仅知道我在干什么,还能集中精力更加努力做得更好,改进每个方面的工作。 

Measuring and Improving

评价和改进

In order to develop or improve any area of your life, you need to do three things:

无论想要改进生活的哪些方面,你都要做下面三件事:

1. You need to know your starting point. This is often referred to as your benchmark or baseline—the point from which all progress is measured. If you wanted to lose weight, this would include your current weight and all your key body measurements.

1.不忘初衷。这通常是行动基准或底线——因为所有的进步都基于此。如果你想减肥,你的计划就要包括你的目前体重和你身体其它各项关键指标。

2. You need a goal. In the words of noted psychologist Arnold Glasgow, “In life, as in football, you won’t go far unless you know where the goalposts are.” Without a clear idea of where you are headed and what you wish to accomplish, how will you know if you ever get there?

2.设立目标。著名心理学家格拉斯哥说过:”生活就像一场足球赛,如果你不知道目标在哪,你走不了多远。“不清楚目标,不知道你想要的是什么,你怎么知道你能不能实现它?

3. You need to determine how you are going to measure your progress. If you wanted to reduce your spending and save money, it would be wise to carry a small notepad and write down everything thing you buy and the price you paid.

3.你要决定如何评价自己的进步。如果你想节省开支,那最好随身带一个小笔记本,记下你买的所有东西和价格。

Develop an Action Plan

制定行动计划

Whether in business, sports, school, or any area of life, you can’t improve what you don’t measure. When you track and measure your results each month, you will have new benchmarks that you can strive to improve upon the next month. If you focus on improving your results month after month, you will begin to see amazing changes take place in your performance and results.

不管是在工作中,在运动场上,在学校里还是在生活的各个方面,如果你不对自己做出评价你就不能进步。每月对自己的长进的评价就是为下个月的提高设立新的基准。如果你每个月不间断提高自己,你就能看到自己惊人的变化。

Ready to get started?

准备好这么做了吗?

1. Identify the parts of your life that you want to improve. Don’t blow off this simple assignment. This is a critical component to your success. Make a list of the things you want to improve.

1.确定你想在生活哪些方面得到提高。不要小看这个简单的任务,这对你的成功很关键。列出你想要改进的地方。

2. Document your starting point. If you want to increase your net worth, then subtract your liabilities from your assets and determine your starting point.

2.记下你的出发点。如果你想提升资产净值,从你的资产中扣除债务后,确定起点。

3. Set your goals. If you want to double your sales over the next 12 months, right down your target.

3.设定目标。如果你想在接下来一年里让销售额翻倍,把这个目标写下来。

4. Determine the key factors that will influence your success. What are the activities that if done correctly will help you achieve your goals? These are the things you will measure.

4.确定影响你成功的关键因素。哪些事情如果正确实施了会有利于你实现目标?这些事情就是你要评价的事情。

5. Create a means of measuring your actions and your results. What will you use to document these results?

5.创造一种评价你的行动和结果的方法。你会用什么记录这些结果?

Remember: You can’t improve what you don’t measure.

记住:不评价就没有提高。

As you measure your actions and results, continue to look for ways to make refinements. This is all part of the process of striving for excellence to be the best at what you do!

评价行动和结果时,进行寻找方法做改进。这就是让你努力做到最好的整个过程!

When you begin to measure what you do and how well you do it, you will begin to see the refinements you can make. As you strive to make small improvements day after day and week after week, nothing can stop you from achieving your goals.

当你开始评价自己在做什么以及做得怎么样时,你就会开始看到自己的进步。只要你日复一日,周复一周地有一些小改进,没有什么可以阻止你实现目标。

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