商务英语 学英语,练听力,上听力课堂! 注册 登录
> 商务英语 > 商务英语口语mp3 > 商务英语口语视频 (中级) >  列表

商务英语口语视频 (中级) 36 Blue Ocean Strategy

所属教程:商务英语口语视频 (中级)

浏览:

shangzening

2016年04月12日

随身学
扫描二维码方便学习和分享
  Michael Jones

  Hello! Welcome to Michael's Business Top Tips.

  Michael Jones

  This time, we're looking at a very exciting business strategy: Blue Ocean Strategy.

  Michael Jones

  What is it?

  Michael Jones

  Well, this strategy argues that most companies are fighting in Red Oceans,...

  Michael Jones

  ...where they're competing for market share.

  Michael Jones

  Now, the Red Ocean refers to the bloodshed during this fierce competition.

  Michael Jones

  Blue Ocean is where you create a whole new market,...

  Michael Jones

  ...where in the beginning, there are no competitors.

  Michael Jones

  This is a whole new way of thinking about business strategy.

  Michael Jones

  While they're focusing on market share, where often you're competing on price or volume,...

  Michael Jones

  ...here, you have no competition to worry about.

  Michael Jones

  Let's look at an example, Starbucks.

  Michael Jones

  Before Starbucks, coffee shops mainly competed on who could offer the cheaper coffee...

  Michael Jones

  ...or the better quality coffee.

  Michael Jones

  However, Starbucks changed the coffee industry business...

  Michael Jones

  ...by combining the comfortable atmosphere of a hotel lobby,...

  Michael Jones

  ...big sofas, and relaxed style with still cheaper prices coffee, and best quality.

  Michael Jones

  By combining these factors, they've made a whole new kind of coffee shop experience.

  Michael Jones

  And at the beginning, they have no competitors.

  Michael Jones

  Apply this to your business.

  Michael Jones

  Think what you and your competitors are doing the same way.

  Michael Jones

  Don't just compete against them,...

  Michael Jones

  ...think of a whole new way of approaching your business.

  Michael Jones

  A useful site to help you is blueoceanstrategy.com.

  Michael Jones

  This site gives you lots of tools and tips to help you create your own Blue Ocean.

  Michael Jones

  Thank you and good luck!


内容来自 听力课堂网:http://www.tingclass.net/show-9552-361499-1.html
用手机学英语,请加听力课堂微信公众号:tingclass123
用户搜索

疯狂英语 英语语法 新概念英语 走遍美国 四级听力 英语音标 英语入门 发音 美语 四级 新东方 七年级 赖世雄 zero是什么意思

订阅每日学英语:

  • 频道推荐
  • |
  • 全站推荐
  • 广播听力
  • |
  • 推荐下载
  • 网站推荐
0.093750