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商务英语口语视频 (中级) 52 Amazon’s Major Challenges

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2016年04月15日

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  As Amazon celebrates its 20th anniversary,...

  ...let's take a look at four major challenges it faces on its road ahead.

  One: slow international growth particularly in China,...

  ...where it's failed to make meaningful headway against Chinese e-commerce giant Alibaba...

  ...and other local players.

  Two: new challengers in the US,...

  ...with online marketplace Jet.com offering a variety of products at a discount to members,...

  ...and Instacart, a direct competitor to Amazon's Prime Fresh service.

  Three: the lack of a desirable mobile phone in its portfolio,...

  ...which leaves it completely dependent on others as more shopping moves to mobile.

  And four: the strong chance that brick-and-mortar retailers like Walmart...

  ...finally develop cohesive and successful e-commerce strategies.

  Amazon has been enjoying double-digit revenue growth,...

  ...but that growth has slowed in recent years.

  Its 2010 to 2011 growth of 41% went down to more than half...

  ...to only 20% growth from 2013 to 2014,...

  ...suggesting that some of these headwinds may be impacting the company.

  特色词汇难度级别HEADWINDS(Noun)7PORTFOLIO(Noun)7COHESIVE(Adj)6RETAILERS(Noun)5MARKETPLACE(Noun)5


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