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15_The Presentation:演讲

所属教程:专业商务英语口语视频教程(高级)

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2015年09月19日

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小编导语:今天小编给大家带来的是史蒂夫·乔布斯的演讲秘密第二讲,通过观看该视频我们可以学习到很多演讲方面的技巧。学习有效的演讲技巧,无论是在公共演讲还是企业活动,都能拥有如何自信的表达,准确地传达信息,接下来和小编一起来学习吧!

We have sold four million iPhones to date.

至今我们已经卖出了4万部iPhone。

One of the most effective elements of the Steve Jobs presentation is that they are easy on the eyes.

史蒂夫·乔布斯演示文稿的最有效因素之一是他们很吸引人。

While most speakers fill their slides with mind-numbing data and text and charts,...

虽然大多数演讲者喜欢在他们的幻灯片里塞满大量数据、文本与图表,...

He also has a knack for dramatic flair that's very effective.

他在“戏剧化”方面有一个诀窍,这是非常有效的。

...Jobs drew cheers by opening a manila interoffice envelope and...

...乔布斯过打开一个牛皮纸信封引来欢呼声和...

Identify it ahead of time and then build up to it.

我会提前确定它,然后做好准备。

With a little help from our friends, everything will work today.

从我们的朋友那里获得些许帮助。一切事情都会搞定。

And finally rehearse, rehearse and rehearse some more.

最后排练、排练、再排练。

He cannot pull off an intricate presentation with video clips and demonstrations,...

借助视频剪辑与样品展示,他不能成功地完成错综复杂的演讲…

Now, the average business person does not have the resources to create a Steve Jobs extravaganza.

现在,一般的业务人员没有资源来创办一场史蒂夫·乔布斯盛会。

But you do have time to rehearse.

Oh, and one more thing.

And yes, even an encore, that "one more thing."

For more information, go to BNET.com.

Remember, Jobs isn't selling hardware, he's selling an experience.

If you offer numbers and statistics, make them meaningful.

If you divide 4 million by 200 days, that's 20,000 iPhones every day on average.

Numbers don't mean much unless they're placed in context.

Managers, connect the dots for your listeners.

Recently I worked with a company that launched a 12 gigabyte memory card, 12 gigabytes!

That number doesn't mean much to most people, so we put it into context.

We said, "That's enough memory to listen to your music while traveling to the moon and back."

Now, 12 gigs means something to me.

His presentations are visual and simple.

He uses very little text and usually one, maybe two images per slide.

You see, you want to paint a picture for your audience without overwhelming them.

Inspiring presentations are short on bullet points and big on visuals.

If you really want your presentation to pop, treat it like a show...

Jobs includes video clips, demonstrations and guests.

For example, when introducing the MacBook Air,...

...holding the laptop out for everyone to see.

This is the new MacBook Air and you can get a feel for how thin it is.

What is the one memorable moment of your presentation?

Let me show you how easy that is now.

Steve Jobs makes it look easy because he spends hours rehearsing.

The result: a presentation that is perfectly synchronized and looks, yes, effortless.

The greatest presenters do it and so should you.

One last thing.

He then adds a new product or a feature, sometimes just introduces a band.

This not only heightens the excitement,...

The point is, Steve Jobs approaches each presentation as an event.

A production with a strong opening, product demonstrations in the middle and a strong conclusion.

I wish you a dazzling presentation.

Make numbers meaningful.

At the end of most presentations Jobs adds to the drama by saying, "And one more thing."

...Jobs does just the opposite.

...with ebbs and flows, themes and transitions.

...and outside speakers without practice.

...it also leaves your audience feeling they've been given an added bonus.


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