One of the most effective elements of the Steve Jobs presentation is that they are easy on the eyes.
While most speakers fill their slides with mind-numbing data and text and charts,...
He also has a knack for dramatic flair that's very effective.
...Jobs drew cheers by opening a manila interoffice envelope and...
Identify it ahead of time and then build up to it.
With a little help from our friends, everything will work today.
And finally rehearse, rehearse and rehearse some more.
He cannot pull off an intricate presentation with video clips and demonstrations,...
Now, the average business person does not have the resources to create a Steve Jobs extravaganza.
But you do have time to rehearse.
Oh, and one more thing.
And yes, even an encore, that "one more thing."
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Remember, Jobs isn't selling hardware, he's selling an experience.
If you offer numbers and statistics, make them meaningful.
If you divide 4 million by 200 days, that's 20,000 iPhones every day on average.
Numbers don't mean much unless they're placed in context.
Managers, connect the dots for your listeners.
Recently I worked with a company that launched a 12 gigabyte memory card, 12 gigabytes!
That number doesn't mean much to most people, so we put it into context.
We said, "That's enough memory to listen to your music while traveling to the moon and back."
Now, 12 gigs means something to me.
His presentations are visual and simple.
He uses very little text and usually one, maybe two images per slide.
You see, you want to paint a picture for your audience without overwhelming them.
Inspiring presentations are short on bullet points and big on visuals.
If you really want your presentation to pop, treat it like a show...
Jobs includes video clips, demonstrations and guests.
For example, when introducing the MacBook Air,...
...holding the laptop out for everyone to see.
This is the new MacBook Air and you can get a feel for how thin it is.
What is the one memorable moment of your presentation?
Let me show you how easy that is now.
Steve Jobs makes it look easy because he spends hours rehearsing.
The result: a presentation that is perfectly synchronized and looks, yes, effortless.
The greatest presenters do it and so should you.
One last thing.
He then adds a new product or a feature, sometimes just introduces a band.
This not only heightens the excitement,...
The point is, Steve Jobs approaches each presentation as an event.
A production with a strong opening, product demonstrations in the middle and a strong conclusion.
I wish you a dazzling presentation.
Make numbers meaningful.
At the end of most presentations Jobs adds to the drama by saying, "And one more thing."
...Jobs does just the opposite.
...with ebbs and flows, themes and transitions.
...and outside speakers without practice.
...it also leaves your audience feeling they've been given an added bonus.