1990年代中期,微软开始创建一本百科全书,称为微软的电子百科全书。
They had deployed all the right incentives.
他们已经研发了所有的激励措施。
All the right incentives.
所有的激励措施。
They paid professionals to write and edit thousands of articles.
他们付费让专业人士来撰写及编辑成千上万篇文章。
Well - compensated managers oversaw the whole thing to make sure it came in on budget and on time.
薪酬丰厚的经理监督整个过程,确保它及时地记录到预算中…
A few years later, another encyclopedia got started.
几年后,另一个百科全书开始创建。
Different model, right?
不同的模式,对吗?
Do it for fun.
并以此为乐。
No one gets paid a cent or a Euro or a Yen.
没有人会支付一分钱或一欧元或日元。
Do it because you like to do it.
因为你想做它。
Now if you had, just ten years ago, gone to an economist anywhere...
十年之前,不论在哪儿,如果你发现一位经济学家…
...and said, "Hey, I got these two different models for creating an encyclopedia."
…并且说:嗨,我找到了两个不同的模式来创建百科全书。
If they went head-to-head, who would win?
如果它们针尖对麦芒,谁会赢?
Ten years ago, you could not have found a single, sober economist anywhere on planet Earth,...
十年之前,在地球上的任何角落,你不可能找到一位唯一的、冷静的经济学家…
...who would have predicted the Wikipedia model.
之前预测过维基模式的经济学家?