美国商业大亨传奇 第122期 掌控全局(49)
Young entrepreneur Henry Ford has created a new kind of car.
青年企业家亨利·福特创造了一种新型汽车
But in order to sell it he needs to get permission from the association of licensed automobile manufacturers, also known as ALAM.
但是要出售的话 他需要获得授权汽车制造商协会的许可 协会简称ALAM
ALAM owns the patent on the automobile giving them complete control over who can manufacture and sell cars.
ALAM拥有汽车专利 对谁能生产和销售汽车拥有完全控制权
They are, in a sense, a giant car monopoly and Ford's future now rests in their hands.
从某种意义上说 他们是一个汽车巨头垄断 福特的未来就掌握在他们手中
Thank you Mr. Ford. We'll be in touch.
谢谢你 福特先生 我们会联系你的
Thank you, gentleman.
谢谢你 先生
Ford is hopeful he'll be approved by ALAM, allowing him to start his own business and to pursue his dream for the future of the car industry.
福特希望他会获得ALAM的批准 这样他就可以开始自己的事业 追求他对未来汽车行业的梦想
When Ford entered the automobile business people didn't drive their own cars, they had drivers. And so cars were seen as this luxury item.
福特开始进入汽车行业时 人们不是自己开车 而是请司机开 所以汽车被看作是奢侈品
Ford's insight was that cars could be an every day item. They could be very utilitarian so that it was within the reach of ordinary people.
福特意料到汽车会是件日常用品 实用性会很强 普通人都能拥有
Ford has spent years developing his car for the common man.
福特已经花费数年时间开发普通人能用的汽车
He builds his first model at the age of 33 and calls it the quadricyle.
他在33岁的时候制造出了第一个车型 他称之为四轮车
But the vehicle is expensive to produce and prone to breaking down.
但这种车型生产费用高而且容易坏
Ford's second attempt-- Model A--is much more suited to the needs of modern America.
福特第二次尝试的结果 A型车 更适合现代美国的需要
But he can't begin selling it without permission from ALAM.
但是没有ALAM的许可 他无法开展销售
