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脸书推出短视频app,对抗国际版抖音

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2018年11月15日

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Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app, which is known as Douyin in China.

脸书公司悄悄发布了一个名为Lasso的应用软件,用户可以用它来制作有趣的短视频。脸书推出该应用软件的目的是为了与TikTok(抖音国际版)竞争,TikTok是一款很火的15秒短视频应用软件,在中国它被称为抖音。

Lasso is Facebook's latest bid to win over teens, which the large social media platform has lost itshold over. In 2018, only half of teens say they still use Facebook, compared to in 2014, when 71 percent of them said they did.

Lasso是脸书公司为了吸引青少年用户而提出的最新战略,如今这家大型社交媒体平台已流失大量青少年用户。2018年,只有一半的青少年表示自己还在使用脸书,而2014年有71%的青少年表示自己使用脸书。

It is said that, on Lasso, users can record themselves dancing and lip-syncing to music, similar to what they can already do on TikTok. The app also lets users record short clips. It's available on iOS and Android.

据说,用户可以用Lasso记录自己伴着音乐对口型、跳舞的视频,这与TikTok的功能相似。该应用软件还能让用户录制短视频。而且该应用软件支持iOs系统和安卓系统。

Facebook said: “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We're excited about the potential here, and we’ll be gathering feedback from people and creators.”

脸书公司表示:“Lasso是一款录播娱乐短视频的独立的新应用软件,它可以录播小品、美容、健身等各种视频。我们对它的潜力很感兴趣,我们会收集人们和视频创作者们的反馈。

脸书推出短视频app,对抗国际版抖音!.jpg

You can sign in to Lasso through Instagram or create an account using Facebook. However, you'll have to authorize the app to allow access to your profile page, photos, and videos. After that's set up, you’re free to scroll through tons of short videos that auto play as you pass by them. But you're also unable to make your profile private.

你可以通过Ins来登录Lasso,也可以用脸书创建一个账户。不过,你得授权该应用软件可以访问你的主页、照片和视频。建好账户之后,你就可以从海量的短视频中翻阅你浏览到的那些自动播放的短视频了。但是你也无法隐藏你的个人简介。

Still, like Facebook Watch, Lasso might be a couple of years late. Bytedance's TikTok has been around since 2016.

不过,就像脸书视频服务Watch一样,Lasso可能在几年之后才会上线。而从2016年起,字节跳动公司的TikTok就已经上线了。

Facebook has been oddly quiet about Lasso’s launch, with no official statement on its website.

奇怪的是,脸书公司对Lasso的推出保持沉默,而且并未在网站上发表官方声明。


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