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英语新闻 :110克酸奶卖19元!继《冰淇淋刺客》之后,《酸奶土匪》又来了。

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2022年09月21日

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近年来,中国冰淇淋价格飙升,中国网民戏称其为“冰淇淋刺客”。但如今,各种五颜六色、包装精美的酸奶也可能“刺破”你的钱包,价格从记忆中的4到6块飙升到十几块。
 
AfterChina has seen a price hike in ice creams over recent years, which areplayfully nicknamed "ice cream assassins" by Chinesenetizens, here comes fancy yogurt that may also "stab" yourwallet. Wrapped in delicate and colorful packaging, yogurt in China has alsoskyrocketed in price, from 4 to 6 yuan, to around 10 to 20.
 
Youwould end up being "stabbed unawares" by "ice cream assassins"by their prices because they seemingly look and taste the same despite thehigher costs. But these "superior" yogurts justify their costsand never hide their prices. Netizens hence mocked these new yogurts as "bandits".
 
 
相比冰淇淋刺客对价格的遮遮掩掩,最后无形中伤人,但酸奶又大又方,明码标价,童趣十足,被网友笑为“土匪”。
 
 
In just a few years, inaddition to some traditional brands like Mengniu, Yili, Sanyuan andbrightdairy, new comers of yogurt such as Kashi, Jianai, Lechun, Beihaimuchang,and oarmilk are emerging. How popular are these yogurt? There are more than3.32 million notes when searching yogurt on the Xiaohongshu, a well-likedsocial media platform in China. Most of those notes are about the evaluation ofvarious new types of yogurt, followed by the various yogurt-making tutorials.
 
短短几年间,除了蒙牛、伊利、三元、光明等传统品牌酸奶外,羊绒、简爱、乐纯、北海牧场、五道等酸奶新势力也逐渐崛起。这些酸奶有多红?在小红书搜索酸奶,有332万多条注释,大多是评价各种新酸奶,其次是用户分享酸奶碗的做法。
 
 
Why does yogurt become themarket "upstart"?
 
 
 
是什么让酸奶成为市场上的“新贵”?
 
 
 
 
 
 

For one thing, high-end yogurtoften requires only the simplest ingredients.
首先,高端酸奶往往只需要最简单的配料。
 
 
Elementslike "sugar free", "low fat", "highprotein" and "low carb" are often seen on the packagesof yogurt sold in China market. These elements contribute to a price rise. Ayogurt under the brand He Run, which claims to be “zero fat, zero sugar and highprotein”,costs 13.3 yuan for 100g.Meanwhile, ingredients like probiotics, caffeineand sodium hyaluronate are added to yogurt to answer customers’ demands in health and beauty.These are also factors that have impacts on pricing.
 
 
近年来,“零糖零脂”、“低糖低脂”、“高蛋白”、“低碳水”这些符合消费者追求健康需求的元素,成为酸奶包装上最常见的介绍,也成为涨价砝码:比如100克零脂零糖高蛋白希腊酸奶售价13.3元,110克新希望轻蔗糖酸奶售价19.6元。此外,益生菌、咖啡因、透明质酸钠等成分也“入驻”酸奶。功能加了,价格也加了。
 
 
Inaddition, various new flavors and additional snacks, like dried fruit and crunchy oatflakes that are sold with yogurt, bring up the price as well. 
 
 
 
 
新口味的层出不穷,酸奶额外搭配配料包等操作也刺激了酸奶的涨价。
 
 

Yogurtthat sold in Blueglass, a brand dubbed the "Hermes of yogurt", ispriced at 25 to 45 yuan. A rising number of similar brands emerged in Beijing,Shanghai, Guangzhou and Shenzhen — all first-tier cities inChina. They sell yogurt in a way more or less like selling milk tea – with toppings like oatflakes, assorted fruits and jelly. Prices range from 15 to 30 yuan.
 
 
 
号称“酸奶中的爱马仕”,Blueglass品牌,一杯酸奶的价格在25-45元不等。在北上广深这些一线城市,大量相对较小的酸奶品牌也在大街小巷出现。他们通过泡茶卖酸奶。商家会添加紫米、燕麦、水果颗粒等小食材,定价大多在15-30元区间。
 assassin

英[əˈsæsɪn] 美[əˈsæsn]


n. 暗杀者,刺客




bandit


英[ˈbændɪt] 美[ˈbændɪt]


n. 土匪,强盗




probiotic


英[ˌprəʊbaɪ'ɒtɪk] 美[ˌproʊbaɪ'ɑtɪk]


n. 益生菌




crunchy


英[ˈkrʌntʃi] 美[ˈkrʌntʃi]


adj. 发嘎吱嘎吱声的,易碎的




assort


英[ə'sɔ:t] 美[ə'sɔt]


vi. 相配;相称

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