双语新闻：美国求婚人数停滞预计将在今年见底，可能会从2024年初开始反弹
预计2024年会有更多的香槟瓶塞砰地打开，因为在疫情引发的活动减少后，预计活动会增加。
According to Signet Jewelers, the largest jewelry company in the United States, the pandemic dented sales of engagement rings as relationships faltered – or never even blossomed in the first place – as people stayed inside or avoided socializing outside of the immediate family.
根据美国最大的珠宝公司Signet Jewelers的说法，疫情影响了订婚戒指的销售，因为人们待在家里或避免在直系亲属之外社交，关系开始动摇，甚至从未开花结果。
This trend then created an “engagement gap” since couples get engaged, on average, about 3.25 years after they begin dating, according to Signet’s proprietary data.
根据Signet的专有数据，这一趋势造成了“订婚差距”，因为情侣们平均在开始约会约3.25年后订婚。
But with the return of many pre-pandemic lifestyles, including dating, Signet (owner of Zales, Jared, Kay Jewelers, Blue Nile and Diamonds Direct) said the lull in proposals is expected to bottom out this year, and engagements will likely rebound starting in early 2024.
但随着包括约会在内的许多疫情前生活方式的回归，Signet（Zales、Jared、Kay Jewelers、Blue Nile和Diamonds Direct的所有者）表示，求婚的停滞预计将在今年见底，约会可能会从2024年初开始反弹。
“Covid created a temporary disruption in dating. We had predicted that we would see a lull in engagements caused several years ago by Covid,” said Signet CEO Virginia Drosos during a company presentation at the Goldman Sachs Global Retailing Conference on Wednesday.
Signet首席执行官Virginia Drosos周三在高盛全球零售会议上的一次公司演讲中表示：“新冠肺炎暂时扰乱了约会。我们曾预测，几年前新冠肺炎会导致约会暂停。”
About 2.8 million couples, on average, get engaged every year in the United States, said Drosos. Last year, the number slipped to 2.5 million. She said it will continue to head lower to level out at 2.1 to 2.2 million in 2023 before climbing back up and fully rebound over the next three years.
Drosos说，在美国，平均每年约有280万对情侣订婚。去年，这一数字下滑至250万。她表示，在2023年，这一数字将继续下降至210万至220万，然后在未来三年回升并全面反弹。
In 2024, Signet expects engagements will reach 2.4 to 2.5 million. That rebound is crucial to Signet since bridal jewelry accounts for 50% of its overall merchandise sales.
Signet预计，到2024年，参与人数将达到240万至250万。这种反弹对Signet来说至关重要，因为新娘首饰占其整体商品销售额的50%。
Drosos said Signet is able to closely track the yearly engagement cycle because of its customer data platform.
Drosos表示，由于其客户数据平台，Signet能够密切跟踪年度参与周期。
“It’s our proprietary signals that tell how couples are progressing through the 3.25 years from when they meet to when they get engaged,” she said. “We have 14 million people right now in the dating funnel that we can identify in our database. Around 2.1 million couples will get engaged this year and we have significantly more people that we see in the dating funnel that we are now tracking into 2024.”
她说：“这是我们专有的信号，告诉我们情侣们在3.25年里从见面到订婚的进展。”。“我们现在有1400万人在约会渠道中，我们可以在数据库中找到他们。今年大约有210万对情侣将订婚，我们在约会渠道上看到的人要多得多，我们现在正在追踪到2024年。”
Drosos provided more details about Signet’s ability to forecast engagement trends during the company’s most recent earnings call with analysts.
Drosos在公司最近与分析师举行的电话财报会议上提供了有关Signet预测参与趋势的更多细节。
“Why are we confident that engagements will recover? Our confidence is based on 45 proprietary milestones we track to measure a couple’s journey toward engagement,” she said during the call last month. “Not every couple experiences all of the 45 milestones we track, but we know that once they reach 25 to 30 of these milestones, they become, statistically, significantly more likely to move on to engagement.”
她在上个月的电话会议上说：“为什么我们有信心订婚会恢复？我们的信心是基于我们跟踪的45个专有里程碑来衡量一对夫妇的订婚历程。”。“并不是每对夫妇都经历过我们跟踪的45个里程碑，但我们知道，一旦他们达到其中的25到30个里程碑，从统计数据来看，他们就更有可能继续参与。”
One data point that has improved by 7% year over year is “early relationship triggers,” Drosos said, citing “going to a sporting event or a concert together.”
Drosos说，一个同比改善7%的数据点是“早期关系触发因素”，他引用了“一起去参加体育赛事或音乐会”。
In its second quarter ended July 29, Drosos said Signet saw the pool of couples approaching 25 to 30 milestones increase by 700 basis points.
Drosos表示，在截至7月29日的第二季度，Signet发现，接近25至30个里程碑的夫妇数量增加了700个基点。
“Additionally, we are seeing states like Texas and Florida, which reopened earlier in the pandemic, 10 points closer to pre-pandemic engagement levels compared to California and New York, which reopened later in the pandemic,” she said.
她说：“此外，我们看到得克萨斯州和佛罗里达州等在疫情早期重新开放，与在疫情后期重新开放的加利福尼亚州和纽约州相比，它们的参与水平接近疫情前的10个百分点。”
According to Signet Jewelers, the largest jewelry company in the United States, the pandemic dented sales of engagement rings as relationships faltered – or never even blossomed in the first place – as people stayed inside or avoided socializing outside of the immediate family.
根据美国最大的珠宝公司Signet Jewelers的说法，疫情影响了订婚戒指的销售，因为人们待在家里或避免在直系亲属之外社交，关系开始动摇，甚至从未开花结果。
This trend then created an “engagement gap” since couples get engaged, on average, about 3.25 years after they begin dating, according to Signet’s proprietary data.
根据Signet的专有数据，这一趋势造成了“订婚差距”，因为情侣们平均在开始约会约3.25年后订婚。
But with the return of many pre-pandemic lifestyles, including dating, Signet (owner of Zales, Jared, Kay Jewelers, Blue Nile and Diamonds Direct) said the lull in proposals is expected to bottom out this year, and engagements will likely rebound starting in early 2024.
但随着包括约会在内的许多疫情前生活方式的回归，Signet（Zales、Jared、Kay Jewelers、Blue Nile和Diamonds Direct的所有者）表示，求婚的停滞预计将在今年见底，约会可能会从2024年初开始反弹。
“Covid created a temporary disruption in dating. We had predicted that we would see a lull in engagements caused several years ago by Covid,” said Signet CEO Virginia Drosos during a company presentation at the Goldman Sachs Global Retailing Conference on Wednesday.
Signet首席执行官Virginia Drosos周三在高盛全球零售会议上的一次公司演讲中表示：“新冠肺炎暂时扰乱了约会。我们曾预测，几年前新冠肺炎会导致约会暂停。”
About 2.8 million couples, on average, get engaged every year in the United States, said Drosos. Last year, the number slipped to 2.5 million. She said it will continue to head lower to level out at 2.1 to 2.2 million in 2023 before climbing back up and fully rebound over the next three years.
Drosos说，在美国，平均每年约有280万对情侣订婚。去年，这一数字下滑至250万。她表示，在2023年，这一数字将继续下降至210万至220万，然后在未来三年回升并全面反弹。
In 2024, Signet expects engagements will reach 2.4 to 2.5 million. That rebound is crucial to Signet since bridal jewelry accounts for 50% of its overall merchandise sales.
Signet预计，到2024年，参与人数将达到240万至250万。这种反弹对Signet来说至关重要，因为新娘首饰占其整体商品销售额的50%。
Drosos said Signet is able to closely track the yearly engagement cycle because of its customer data platform.
Drosos表示，由于其客户数据平台，Signet能够密切跟踪年度参与周期。
“It’s our proprietary signals that tell how couples are progressing through the 3.25 years from when they meet to when they get engaged,” she said. “We have 14 million people right now in the dating funnel that we can identify in our database. Around 2.1 million couples will get engaged this year and we have significantly more people that we see in the dating funnel that we are now tracking into 2024.”
她说：“这是我们专有的信号，告诉我们情侣们在3.25年里从见面到订婚的进展。”。“我们现在有1400万人在约会渠道中，我们可以在数据库中找到他们。今年大约有210万对情侣将订婚，我们在约会渠道上看到的人要多得多，我们现在正在追踪到2024年。”
Drosos provided more details about Signet’s ability to forecast engagement trends during the company’s most recent earnings call with analysts.
Drosos在公司最近与分析师举行的电话财报会议上提供了有关Signet预测参与趋势的更多细节。
“Why are we confident that engagements will recover? Our confidence is based on 45 proprietary milestones we track to measure a couple’s journey toward engagement,” she said during the call last month. “Not every couple experiences all of the 45 milestones we track, but we know that once they reach 25 to 30 of these milestones, they become, statistically, significantly more likely to move on to engagement.”
她在上个月的电话会议上说：“为什么我们有信心订婚会恢复？我们的信心是基于我们跟踪的45个专有里程碑来衡量一对夫妇的订婚历程。”。“并不是每对夫妇都经历过我们跟踪的45个里程碑，但我们知道，一旦他们达到其中的25到30个里程碑，从统计数据来看，他们就更有可能继续参与。”
One data point that has improved by 7% year over year is “early relationship triggers,” Drosos said, citing “going to a sporting event or a concert together.”
Drosos说，一个同比改善7%的数据点是“早期关系触发因素”，他引用了“一起去参加体育赛事或音乐会”。
In its second quarter ended July 29, Drosos said Signet saw the pool of couples approaching 25 to 30 milestones increase by 700 basis points.
Drosos表示，在截至7月29日的第二季度，Signet发现，接近25至30个里程碑的夫妇数量增加了700个基点。
“Additionally, we are seeing states like Texas and Florida, which reopened earlier in the pandemic, 10 points closer to pre-pandemic engagement levels compared to California and New York, which reopened later in the pandemic,” she said.
她说：“此外，我们看到得克萨斯州和佛罗里达州等在疫情早期重新开放，与在疫情后期重新开放的加利福尼亚州和纽约州相比，它们的参与水平接近疫情前的10个百分点。”
