According to a report on female tourism consumption released by Tuniu, an online travel platform, 54% of its users are female. Female users show stronger desire of traveling, women born in the 1980s and 1990s account for 60% of total travelers, with 40% of them ages between 26 and 35. Travelling is more favored by professional women from cities like Shanghai, Nanjing, Beijing, Tianjin and Wuhan, while activities including hiking, climbing, skiing, diving, surfing have become more and more popular among female travelers.

基于2021年用户出游数据，途牛对外发布《女性旅游消费洞察报告》。截至目前，途牛旅游网男女用户比例分别为46%和54%，相比之下女性的出游意愿更强烈。80后、90后女性出游占比超过60%，其中年龄在26-35岁的女性占比高达40%。上海、南京、北京、天津、武汉等一线或新一线城市的职业女性更喜欢旅游。近年来徒步、攀岩、跳伞、滑雪、潜水、冲浪等极限运动纷纷上榜“她旅行”愿望清单，相关产品搜索量和预订量持续上扬。