更新日期：2010-05-06浏览次数：2414次所属教程：
听力原文
Beijing's original bid to host the 2008 games had a different slogan "New Beijing, Great Olympics". The organisers felt the new slogan shifted the focus nicely from the city of Beijing itself to the spirit of the Olympics – unity, friendship amongst nations and progress.
It was also felt that the "One World, One Dream" slogan captured the traditional Chinese values of peace and harmony.
The Olympics hasn't always had a slogan attached to each host country. In fact it wasn't until 1988 at the Seoul Olympics in South Korea that the first slogan appeared. "Harmony and Progress" was chosen and it seems to have been a popular theme over the years.
In 1992, the Barcelona Olympics adopted the slogan "Friends Forever", reflecting the idea of friendship between the participating nations.
The Atlanta Olympics in 1996 claimed their Olympics was "The Celebration of a Century", celebrating the fact that the first modern Olympic games was held one hundred years, a century, before that in 1896.
As that first Olympics took place in Athens in Greece, it seemed only fitting that the 2004 Olympics in Greece had the slogan "Welcome Home". The Olympics had returned to its birthplace.
It is thought the Olympics started to adopt slogans to help their communication campaigns and to make each Olympics unique in its aims.
International Olympic Committee president Jacques Rogge praised the Beijing Organising Committee for the 2008 Olympic Games, saying the idea behind the games is to promote peace and understanding through sport. He believes the "One World, One Dream" slogan reflects that idea perfectly.
| unveiled 揭开，宣布 bid 申请 shifted the focus 转移了焦点 unity 团结 peace 和平 adopted 采用了，使用了 fitting 适合的，恰当的 communications campaigns 为沟通交流所做的活动 International Olympic Committee 国际奥委会 |
entries 条目 host 举办 spirit 精神 captured 捕捉 harmony 和谐 reflecting 反映 birthplace 发源地，出生地 unique 独一无二的 Beijing Organising Committee for the 2008 Olympic Games 北京2008年奥运会组委会 |
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