Ten years ago, wellies came in black or dull green. Farmers wore them. But now shops are selling wellingtons of every colour, decorated with stripes, spots, flowers, animals and evenfake diamonds.
That's because the Wellington boot has been fashionable since around 2004, whenfashionistas in New York were spottedwearing them. British model Kate Moss made a splash in 2005 when she wore wellies to the Glastonbury Festival.
But the welly has been fashion-forward before. It began in 1817 when the Duke of Wellington started wearing a narrower, simpler boot. Being a famous war hero, men were quick to copy his style and the Wellington boot was soon all the rage. It went out of fashion at the end of the 19th century, but farmers, workers, dog walkers carried on wearing them.
![]() |
Wellington boots are popular at music festivals, like Glastonbury |
So why have they become fashionable again? It's part of a general trend for big boots: biker boots, cowboy boots and Doc Martens are all popular. Wellies also benefit from music festival chic, with models and music stars being photographed in them at muddy outdoor events. But surelyit's a class thing too. The British upper classes have an outdoorsyimage – often seen with waterproof coats, dogs and wellington boots. This aristocratic connection gives wellies a certain social cachet which trainers will never have.
But retailers should enjoy the welly craze while they can. Wellington boots are probably at their peak now, and will soon start to lose favour. The last big boot fad was Ugg boots. Worn by the stars, they were soon so desirable that everyone had a pair – or a cheaper copycatversion. And that was their downfall. Now everyone has them, they're not special anymore and sales have fallen by a third.
Glossary 词汇表
splashing out on在某物上花很多钱
wellies (Wellington boots)长筒雨靴
common sense常识
came in上市可供选择
fake diamonds假钻石
fashionistas时尚达人
spotted被看见
made a splash引起轰动
fashion-forward前卫的
all the rage风靡一时的东西
music festival chic音乐节时尚
it's a class thing这和阶级地位有关
outdoorsy户外的,爱好户外活动的
aristocratic贵族的
social cachet社会声望
craze(一时的)风行
at their peak在鼎盛时期
lose favour失宠
fad一时的流行
copycat version山寨版
that was their downfall那就是它们失败的原因Glossary 词汇表
splashing out on在某物上花很多钱
wellies (Wellington boots)长筒雨靴
common sense常识
came in上市可供选择
fake diamonds假钻石
fashionistas时尚达人
spotted被看见
made a splash引起轰动
fashion-forward前卫的
all the rage风靡一时的东西
music festival chic音乐节时尚
it's a class thing这和阶级地位有关
outdoorsy户外的,爱好户外活动的
aristocratic贵族的
social cachet社会声望
craze(一时的)风行
at their peak在鼎盛时期
lose favour失宠
fad一时的流行
copycat version山寨版
that was their downfall那就是它们失败的原因