[00:04.21]You are the only one in a sea of infinity!
[00:08.02]Your dearest possession is life, and it is given to you but once.
[00:13.02]Life gives every one his opportunities,
[00:16.07]but it doesn’t send them into his hands.
[00:18.80]Wherever you want to go, whatever you want to do, it’s truly up to you.
[00:24.35]You are the artist that paints your future with the brush of today!
[00:28.93]1.A Million Dollar Lesson
[00:34.16]A cab driver taught me a million dollar lesson on customer satisfaction and expectation.
[00:41.02]Motivational speakers charge thousands of dollars to impart his kind of training
[00:46.35]to corporate executives and staff.
[00:48.64]It cost me a $12 taxi ride.
[00:52.56]I had flown into Dallas for the sole purpose of calling on a client.
[00:57.79]Time was of the essence and my plan included a quick turnaround trip from and back to the airport.
[01:05.52]A spotless cab pulled up.
[01:07.81]The driver rushed to open the passenger door for me
[01:10.97]and made sure I was comfortably seated before he closed the door.
[01:15.21]As he got in the driver’s seat,
[01:17.28]he mentioned that the neatly folded Wall Street Journal next to me was for my use.
[01:22.40]He then showed me several tapes and asked me what type of music I would enjoy.
[01:27.96]Well! I looked around for “Candid Camera!” Wouldn’t you?
[01:32.96]I could not believe the service I was receiving!
[01:36.67]I took the opportunity to say, “Obviously you take great pride in your work.
[01:42.33]You must have a story to tell.”
[01:44.18]“You bet,” he replied, “I used to be in Corporate America.
[01:49.08]But I got tired of thinking my best would never be good enough.
[01:53.00]I decided to find my niche in life where I could feel proud of being the best I could be.”
[01:59.43]“I knew I would never be a rocket scientist, but I love driving cars,
[02:04.32]being of service and feeling like I have done a full day’s work and done it well.
[02:09.01]I evaluated my personal assets and... wham! I became a cab driver.”
[02:14.69]“One thing I know for sure, to be good in my business I could simply meet the expectations of my passengers.
[02:23.00]But, to be GREAT in my business, I have to EXCEED the customer’s expectations!
[02:28.80]I like both the sound and the return of being ‘great’ better than just getting by on ‘average’.”