BreakingNews·190718 - 大型教育出版商将停止印刷教科书

The world's largest education publisher, Pearson, has said it will gradually phase out printed textbooks. It has taken a decision to make all of its learning resources "digital first". Pearson said the future of the industry is in e-books and digital services. Pearson CEO John Fallon explained more about the company's future direction. He told the BBC: "We are now over the digital tipping point. Over half our annual revenues come from digital sales, so we've decided, a little bit like in other industries like newspapers or music or in broadcast, that it is time to flick the switch in how we primarily make and create our products." He added: "I am increasingly confident and excited about this."

全球最大的教育出版商培生集团(Pearson)表示，将逐步淘汰印刷教科书。它已经决定将所有的学习资源“数字化优先”。培生表示，该行业的未来在电子书和数字服务领域。培生集团首席执行官法伦(John Fallon)对公司未来的发展方向做了更多解释。他告诉BBC:“我们现在已经越过了数字临界点。我们超过一半的年收入来自数字销售，所以我们决定，就像在报纸、音乐或广播等其他行业一样，是时候改变我们主要生产和创造产品的方式了。”他补充道:“我对此越来越有信心，也越来越兴奋。”

Pearson said a huge advantage of digital books is that they can be continually updated, which means teachers will always have access to the latest versions of textbooks. Mr Fallon said Pearson would stop its current business model of revising printed course books every three years. He said this model has dominated the industry for over four decades and is now past its use-by date. Fallon said: "We learn by engaging and sharing with others, and a digital environment enables you to do that in a much more effective way." He added the digital books will appeal to the "Netflix and Spotify generation". Textbook writers are worried they will earn less from their books as digital products are sold on a subscription basis.

培生表示，电子书的一个巨大优势是可以不断地更新，这意味着老师们总是可以接触到最新版本的教科书。法伦表示，培生将停止目前每三年修订纸质教科书的商业模式。他说，这种模式已经主导该行业超过40年，现在已经过时。法伦说:“我们通过参与和与他人分享来学习，而数字环境能让你以更有效的方式做到这一点。”他补充说，电子书将吸引“Netflix和Spotify一代”。教科书作者担心，随着数字产品以订阅方式销售，他们从书中赚的钱会更少。