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好莱坞UTA进军音乐领域

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2019年11月15日

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好莱坞UTA进军音乐领域

UTA创建于1991年,是好莱坞五大经纪公司中的后起之秀,由鲍尔·班尼戴克和领先艺术家(Bauer Benedek and Leading Artists agencies)两家中型经纪公司合并而成。很多好莱坞一线明星都是UTA的客户,其中包括约翰尼·德普、哈里森·福特、米莉·赛鲁斯、科恩兄弟。

测试中可能遇到的词汇和知识:

acquisition 收购

veteran 老手

hedge fund 对冲基金

peers 同行

Hollywood talent agent UTA expands into global music business(637 words)

By Shannon Bond in New York

United Talent Agency is expanding into the global music business with the acquisition of The Agency Group of the UK,as the Hollywood agency boosts its financial firepower with an investment from ValueAct Capital's Jeffrey Ubben.

The move to raise UTA's profile comes as the fiercely competitive talent management sector is being rocked by a new round of inter-agency wars and as the broader media business is undergoing a sweeping digital shift.

The purchase of TAG,whose line-up of more than 2,000 clients includes Mariah Carey,Ringo Starr,The Black Keys and Dolly Parton,significantly increases UTA's representation of big global touring acts.

“Our desire and appetite to grow in the music business really mirrored[The Agency Group's]desire and appetite to provide a much more complete platform for their artists,” said Jeremy Zimmer,UTA chief executive.

TAG was founded in 1981 by Neil Warnock,a music industry veteran who has represented acts including the Rolling Stones,The Doors and Michael Jackson. It has expanded aggressively in recent years to represent global clients from seven offices in Britain,US,Sweden and Canada.

Mr Warnock will become UTA's head of worldwide music. Gavin O'Reilly,TAG's chief executive who joined in 2013 and who was previously chief executive of Ireland's Independent News & Media,is leaving the company.

UTA is boosting its financial muscle with a minority investment from Mr Ubben,founder of ValueAct,the US activist hedge fund that holds stakes in 21st Century Fox and Rolls-Royce.

In addition to helping fund the purchase of TAG,the investment will provide growth capital and fund strategic initiatives. Mr Ubben will join UTA's board as a non-voting member.

“We want access to somebody who really understands how businesses expand,how businesses continue to provide a smart transition for the next generation of executives,all the things that fast-growing businesses deal with,” Mr Zimmer said.

Like its larger rivals Creative Artists Agency and William Morris Endeavor,UTA has been expanding its range of services from its traditional business representing Hollywood actors,directors and writers to areas including branding,corporate marketing,digital strategy and investing.

However,Mr Zimmer said UTA's primary focus remains on representing artists and advising them on the opportunities created by new technologies and platforms.

“Where some of our colleagues are trying to diversify out of representation and get into much more broad ownership of businesses,we're really doubling down on the representation business,” he said. “We believe that representing artists,to have opportunities to connect with a fan base,that's a super powerful business to be in,whether with musicians,actors or fine artists.”

Earlier this year,UTA won 12 agents and a number of high-profile clients including Kanye West,Chris Pratt and Will Ferrell from CAA in one of the industry's largest defections in decades.

Unlike its bigger peers,UTA has not pursued private equity backing in the course of its growth. CAA's majority shareholder is TPG,and WME's recent $2.3bn purchase of IMG was backed by Silver Lake,the technology-focused private equity firm.

Mr Zimmer said UTA had looked at different ways to bring in outside financing but the company was “not comfortable with the traditional structure of private equity” investment.

“The investment from Jeff is a very different kind of investment. He's a private individual — he has no controls on the business and no rights over how we operate on a day-to-day basis. And there's no built-in exit provision that puts a ticking clock on the relationship.”

Mr Ubben is a long-time value investor who has been involved in dealmaking and overhauls at companies including Microsoft and Valeant. He played a role in Thomson's 2007 acquisition of Reuters,as the UK news and data company's second-biggest shareholder,and he served as chairman of Martha Stewart Living Omnimedia following Martha Stewart's indictment.

1.Which company will be acquired by UTA?

A.Cosmos Music

B.The Agency Group

C.Soundcloud

D.ValueAct Capital

[1] 答案

2.Which company is UTA's model in the music business?

A.ECG

B.TPG

C.TAG

D.CAA

[2] 答案

3.How can we describe TAG in the music industry?

A.inexperienced

B.Operating rich

C.callow

D.evil

[3] 答案

4.Who is CAA's majority shareholder?

A.IMG

B.UTA

C.TAG

D.WME

[4] 答案

[1]答案:B.The Agency Group

解释:文章第一段,UTA将要收购世界最大的独立音乐代理公司The Agency Group。收购之后TAG将和UTA旗下的音乐部门合并,并为其带来大量知名音乐人的代理。

[2]答案:C.TAG

解释:Jeremy Zimmer表示希望借鉴TAG为旗下艺人提供更完善的平台。

[3]答案:B.Operating rich

解释:1981年,业内老手Neil Warnock创立了The Agency Group公司,Neil Warnock 和上个时代里众多最具有影响力的音乐人工作过,比如滚石乐队、迈克尔.杰克逊等。如今花名册上拥有超过2000名艺术家,并且还为艺术家提供品牌整合、数字媒体管理等多方面的增值服务。

[4]答案:C.TAG

解释:文章倒数第四段。

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