美国黑五网购 堪比双11

美国黑五网购 堪比双11

黑色星期五是美国一年来最大的购物狂欢，线下“血拼”过后，当然少不了线上的较量。相较于成交额150亿美元的“双十一”，美国人的剁手力又如何呢？

测试中可能遇到的词汇和知识：

snap up抢购；锁键调节式

bonanza财源；繁荣兴旺[bə'nænzə]

bargain-hunting逢低买进；趁低吸纳

bitterly苦涩地，悲痛地['bɪtəlɪ]

vigilant注意的；警戒的['vɪdʒɪl(ə)nt]

wooing追求；向…求爱[wuː]

Black Friday online sales set to hit $3bn record（575 words）

By Lindsay Whipp in Chicago

US shoppers using mobile phones to snap up bargains pushed online sales towards a record breaking $3.05bn on Black Friday — the annual retail bonanza after the Thanksgiving holiday.

This adds to the nearly $2bn in online sales on Thanksgiving Day. Early data from Adobe Digital Insights indicated that mobile phones and tablet devices accounted for 57 per cent of visits to retailers online stores,and 40 per cent of all sales.

Mobile revenues alone are on target to exceed $1bn — the first time in retail history that this level of sales have been made via phones and tablets in a single day.

Walmart and Amazon were among the retailers battling to win customers with steep discounts and free shipping offers. Even president-elect Donald Trump sought to profit from the post-turkey bargain-hunting tradition: offering 30 per cent off his election campaign merchandise via his online store.

Both Walmart,the world’s largest retailer by sales,and Target,its smaller rival,said mobile sales accounted for 60 per cent of online sales so far. Target said online sales were at a record,though it declined to give specific figures.

Thanksgiving weekend through to“cyber Monday”is crucial for retailers across the country,both in-store and online. It is the busiest commerce period of the year,even though consumers are increasingly stretching their gift shopping over the whole of November and December. The strength of sales this season will help determine consumer sentiment after a bitterly fought presidential election.

“This year is about how vigilant the retailers are about not caring where the purchase ends up being made,”said Moody’s retail analyst Charlie O’Shea.“They need to accept the fact that bricks and mortar stores should see softening sales but should pick up [the slack] online.”

“The fastest growing retailer is Amazon and they’re completely online,”he said.

Morgan Stanley is predicting that the Seattle-based company“is best positioned to capture outsized market share”this season,thanks to a spurt in users of its mobile app,pointing out that it now has 2.7 times more users than the nearest rival.

Ecommerce has been a particular focus for Walmart this year,where it has invested billions of dollars as it plays catch-up with its online only rival Amazon. Although the vast majority of its near-$500bn of sales annually comes from its physical stores,there is no ignoring the importance of online growth for the future.

That focus is highlighted among many traditional retailers,which simultaneously began their online“door busters”with those on offer in-store this year. Walmart doubled the amount of products it offered online this year to 23m,compared with the holiday season last year,as well as starting online offers earlier. In line with this larger assortment,it now has 10“mega”fulfilment centres to handle online orders compared with five last year.

Still,underscoring the power of Amazon,Conlumino’s gauge of shopper share suggests that 59.6 per cent of spenders will be doing so on the company’s website or app,an 11.3 percentage point increase from last year,closing in on Walmart’s 69.8 per cent lead.

The best deals,as always,will play a huge role in wooing consumers who retailers then hope will spend more on other less-discounted items. Analysts at Jefferies estimate that Walmart has increased its level of discounting the most this year,raising it 4 per cent year on year,with some of the biggest discounts on TVs and toys.