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优步大变能否捕获你的心?

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2020年06月24日

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优步大变能否捕获你的心?

Uber 将于近期推出国际版的更新,这将是继 2012 年以来变化最大的一次更新:将若干个手机应用集成于 Uber 客户端内,如果你在车上觉得饿了,可以向左滑出UberEATS,外卖将会在行程结束时同时到达;如果你觉得无聊,还能滑出 Pandora 听歌。

测试中可能遇到的词汇和知识:

roll out铺开;滚出

overhaul彻底检查;大改[əʊvə'hɔːl]

integrated完整的;互相协调的['ɪntɪgreɪtɪd]

augment增加;增大[ɔːg'ment]

backlash强烈反对;发生后冲['bæklæʃ]

tribunal法庭;裁决[traɪ'bjuːn(ə)l; trɪ-]

Uber adds lifestyle tracking to ride-hailing app(556 words)

By Leslie Hook in San Francisco

Uber no longer wants just to deliver you or your dinner from point A to point B. Its new app aims to become an integral part of your daily life,including anticipating where you want to go,telling you where your friends are and suggesting things you may want to eat.

Uber users will be able to link to their calendars,track friends’locations,and find information such as reviews and news at their destinations as the ride-hailing service seeks to build its business beyond simple transportation.

The new services highlight Uber’s ambition to connect to more facets of its passengers’lives. Users will need to opt in to the calendar and friend-locating features.

Travis Kalanick,chief executive of Uber,said the features,which will be rolled out worldwide over the next few weeks,were its biggest product overhaul in four years.

“We wanted to get into an experience where we could personalise the app,”said Mr Kalanick.

Uber’s app will start to predict where its users are likely to go at certain times,and make suggestions based on past trips to recommend the most convenient pick-up and drop-off points.

The new app will also work more closely with partners. Services from Yelp,a review site,Snapchat,the messaging service,and music-streaming app Pandora will become closely integrated. Mr Kalanick said news and weather services would be added soon.

Uber’s food delivery service will also be more closely linked to riders’trips,for example,by displaying food options that could be delivered at a passenger’s house at the same time as they arrive.

Mr Kalanick said the new design,which will show riders an information feed while they are in the car,will“make you feel like you are living in the future”.

Uber is working to improve and augment its service in the face of strong competition from rivals such as Lyft in the US and Ola in India. Although Uber does not disclose how many active passengers it has,its app is one of the most popular in the world in terms of daily downloads,according to data from App Annie.

The Silicon Valley company operates in more than 60 countries,but has faced serious regulatory backlash in many of them. Last week a tribunal in the UK found that Uber drivers should be classified as workers,not self-employed contractors,a ruling that could up-end Uber’s business in one of its largest European markets.

The voluntary service is likely to raise privacy concerns given its potential access to a large amount of data on its users,however.

“This is not a company that has a strong record on privacy and now they want to behave more like Google,which is worrying,”said Gus Hosein,executive director of Privacy International.

“They’re going to become an intelligence company,a mining company and all our data will end up in the US which has no strong privacy laws.”

Earlier this year,Uber paid a $20,000 fine because of failure to report its“God View”tool,which enabled employees to track individual users of the app in real-time as well as their journey history without their express permission.

Uber’s investors include Goldman Sachs,TPG,Fidelity and Saudi Arabia’s sovereign wealth fund. The company was valued at more than $68bn during its most recent financing round.

1.What will be linked to on the phone from Uber app?

A. e-mails

B. calendars

C. cookies

D. photos

答案(1)

2.What is the aim of this product overhaul?

A. benefit maximization

B. gather information

C. work more closely with partners

D. personalize the app

答案(2)

3.What kind of services would be added soon?

A. news and weather

B. food delivery

C. messaging service

D. music-streaming

答案(3)

4.What should Uber drivers be classified as from the tribunal in the UK?

A. self-employed contractors

B. workers

C. taxpayers

D. analysts

答案(4)

(1) 答案:B.calendars

解释:用户可以关联他们的日历,以获得更多定制服务。

(2) 答案:D.personalize the app

解释:这是Uber四年来最大的改动,主要的目的是为用户提供更多定制化的服务。

(3) 答案:A.news and weather

解释:Mr. Kalanick表示新闻和天气服务未来会上线,信息、音乐流媒体等服务内容已经确认与合作伙伴进行中。

(4) 答案:B.workers

解释:Uber的司机应该被是为员工,而不是自由职业者。

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