新奇事件簿 百威临时改名"美国"啤酒

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One of the word's most famous beer companies is changing the name of its best-selling beer. The company is Anheuser-Busch (AB), which is the USA's largest maker of beer. It is going to change the name of its Budweiser beer to 'America'. The name change will be only for six months, between May 23 and November. A company spokesperson said the name change is to try and increase sales. Budweiser used to be the USA's most popular beer but it has been losing market share for over 25 years. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "AB" will be replaced by "US".

全球知名啤酒公司旗下品牌更名。它就是美国最大啤酒制造商英博安海斯-布希集团。旗下百威啤酒将更名“美国”。百威计划从5月23日开始更名，更名时间为六个月，到今年11月截止。据集团发言人表示，此举旨在增加销量。百威曾是全美最畅销啤酒，但在过去二十五年里，百威正逐渐失去市场份额。易拉罐上的“百威”标识将换成“美国”。字体与“AB”旗下百威字体保持一致。此外，首字母“AB”也将换成“US”。

The new name and labeling is part of Budweiser’s summer-long campaign called "America is in Your Hands". There are many important national days during the campaign period, starting with the Memorial Day weekend on May 30 and ending with the presidential elections in November. In between are the summer Olympics and Labor Day. The company wants Americans to feel proud of America both the company and the beer. Budweiser's vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation, where our beer has been passionately brewed for the past 140 years."

百威发起“美国在你手中”夏季浪潮，新名新标是此项活动的一部分。活动期间，全美将迎来多个重要节日，从5月30日的美国阵亡将士纪念日开始，到11月份的总统大选结束。中间还将经历夏季奥运会和劳动节。无论是公司还是百威，我们都希望激发美国自豪感。百威副总裁里卡多·马奎斯认为：“百威一直希望在啤酒瓶中提现美国精神，对向伟大祖国致敬感到十分荣幸，百威有140年的光辉历史。”