新奇事件簿 商场出台政策应对欺骗性退款
An upmarket chain of U.S. department stores has taken action to stop people buying expensive clothes, wearing them once and then returning them for a refund. About 65 per cent of U.S. retailers reported they have been victims of this practice, known as "wardrobing". This form of "return fraud" costs the retail industry an estimated $8.8 billion a year. The store, Bloomingdale's, has started attaching large, black, hard-to-hide tags to the bottom of dresses that cost over $150. The garment cannot be returned if the tag is missing. This means anyone thinking they can have a "free dress rental" might have to think again. The tag means they would be advertising the fact at their party that they are wardrobing.
美国一家高级连锁商场采取行动制止人们购买昂贵的衣服穿过一次之后再退货退款的行为。大约65%的美国零售商报道他们是这种行为的受害者，这种行为叫做wardrobing。这种“退款欺诈”行为导致整个零售行业每年大约88亿美元的损失。布鲁明戴尔百货店开始在服装的底部挂上大大的，黑色的，难以隐藏的标签，成本超过150美元。如果标签丢失，服装就不能再退。这意味着那些想要享受“免费服装租赁”的人要三思了。那么显眼的标签意味着他们将自己wardrobing的事实广而告之。
Retail analyst Hitha Prabhakar explained how serious wardrobing was, saying: "What people don't realize is that it's an illegal process." Wardrobing has become such a problem that Bloomingdale's has decided to risk annoying and potentially losing customers in an effort to deter it. They have, in effect, let go a little of the sales mantra that "the customer is always right". Some Bloomingdale's customers believe the tags make them feel dishonest, while others think it's a long overdue solution to unscrupulous shoppers. The National Retail Federation said: "It's a delicate balance of loss prevention and good customer service, and the relationship has to be handled with appropriate finesse."
零售分析家Hitha Prabhakar解释了wardrobing的严重性，“人们没有意识到的是，这是非法的过程。”wardrobing已经发展为非常严重的问题，以至于布鲁明戴尔百货店为了抵制这种行为不惜激怒甚至损失一些顾客。实际上，他们甚至有点放松了“顾客永远是正确的”销售口号。布鲁明戴尔百货店一些顾客认为这些标签让他们觉得不诚实，而其他人认为早应采取措施对付没有节操的顾客的。零售业联合会表示：“预防损失的措施和优质的客户服务之间需要取得精妙的平衡，必须以适当的技巧来处理这种关系。”
