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刘文勇GRE写作Argument题库 Day 59

所属教程:GRE百日百句百题:写作题库全解析

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2022年05月10日

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Day 59 A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen

The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.

“A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average. To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature. Moreover, our larger family rooms and kitchens can come at the expense of the dining room, since many of our recent buyers say they do not need a separate dining room for family meals.”

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

五问:

(1)“A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average”和“many of our recent buyers say they do not need a separate dining room for family meals”是事实,“To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature”是结论,值得反驳吗?本题首先引入了一项调查研究,因此请同学们再回顾一下:一项调查研究需要考虑哪些要素才能保证其对原命题的有效性?比如,本研究是一个全国性的调查,我们能否简单地认为全国的情况与当地的情况是一致的?集体与个体的特点是否可能并不一致,甚至大相径庭?

(2)另外,本题属于类比题,同学们应该回顾:一个好的类比在具备什么条件时方可成立? Domus公司和该公司的情况一样吗?他们所售房屋的地理位置、针对的消费者需求和该公司是一模一样的吗?适合一家公司的特点,就一定能够适合另一家公司吗? Domus公司的房屋销售速度和价格高于全国平均水平,一定是因为具备了这两个特征吗?是否还有其他因素?例如:交通便利、环境清幽等。

(3)增加销售量与增加利润这两个目标是否完全一致?销售量由哪些因素决定?(如消费者需求、市场竞争、企业经营等。)利润又由哪些因素决定?(如营业收入、营业成本、营业税金及附加、管理成本、财务费用、投资收益等。)这当中是否可能会有一些相互矛盾的方面?你能具体地说说吗?例如:通过增加销售人员使销售量增长了,但营业成本也相应提高了,利润不一定会增加。

(4)实施这个策略一定是有效的吗?我们的销售情况不好是否可能由于本公司的服务态度差、口碑不好?即便这个策略是有效的,我们能否认为:本公司的所有房屋都应该采取该种策略?我们的客户之间是毫无差异的吗?他们的需求都是趋于一致的吗?

(5)最近部分买家说他们不需要单独的餐厅,就意味着今后我们所有的买家都不需要吗?


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