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刘文勇GRE写作Argument题库 Day 80

所属教程:GRE百日百句百题:写作题库全解析

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2022年05月13日

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Day 80 According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

五问:

本题中的 movie reviewers是影评人,大家在做这道题的时候千万不能将“影评人”与普通民众也就是“观影人”简单地对等起来。否则对“ And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year”这句话很难有正确的理解,这句话意为:“但是由影评人做出的、关于 Super Screen公司制作的特定电影的正面影评的比例在过去的一年中其实是增长的。”

(1)“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year”是事实,“Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising”是结论,值得反驳吗?

(2)只有特定电影的正面评价比例提高,是否意味着该公司其他电影的正面评价比例可能未必提高?甚至可能下降了?是否有可能虽然该公司影片的正面评价比例提高了,但是相对于其他公司的电影来说比例还是较低?

(3)原文中所提及的调查研究一定是可信的吗?使用去年的数据能够说明问题吗?去年是否可能正好是一个电影产业衰退的年份,所有电影公司的电影(而不仅仅是某一家电影公司)的观影人数都下降了呢?

(4)可能导致观影人数下降的原因有哪些?除了文中所提及的由于“观众没有意识到本公司电影的高品质之外”,是否可能还有其他原因,你能尝试罗列一两个吗?说说其他原因是如何影响观影人数的?例如:观众的收入水平与消费水平低,过高的票价会影响观影人数的增加。

(5)即便以上内容得到充分的回答,我们能否就认为对于明年来说,让大众更了解公司电影的方式是通过投放广告,而不是其他的途径?你能够想出一两个其他的可能提高大众覆盖率的方式吗?例如:参加电影节提高影片知名度,或者举办一些观影优惠活动等。


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