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前沿资讯:TikTok 采用技术来标记人工智能生成的内容

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2024年05月27日

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TikTok adopts technology to label AI-generated content
TikTok 采用技术来标记人工智能生成的内容


TikTok has announced that it will implement a new technology called ‘Content Credentials’ to label images and videos created by AI on its platform. Developed by Adobe, this digital watermark technology aims to address concerns regarding the authenticity and potential misuse of AI-generated content, particularly in relation to the upcoming US elections.
Tiktok宣布,它将实施一种称为“内容凭据”的新技术,以标记AI在其平台上创建的图像和视频。该数字水印技术是由Adobe开发的,旨在解决有关AI生成的内容的真实性和潜在滥用的问题,尤其是在即将举行的美国选举方面。

The Content Credentials technology will attach digital watermarks to indicate how images and videos were created and edited, allowing users to distinguish content produced by humans from AI-generated content. TikTok’s adoption of this technology follows in the footsteps of other companies like OpenAI and is part of a broader effort by tech giants to combat the potential use of AI-generated content for misinformation purposes. YouTube and Meta Platforms, which owns Instagram and Facebook, have also expressed their intention to adopt Content Credentials, even though they already use AI-generated content labelling tools.
内容凭证技术将附加数字水印来指示图像和视频的创建和编辑方式,使用户能够区分人类生成的内容和人工智能生成的内容。 TikTok 采用这项技术是追随 OpenAI 等其他公司的脚步,也是科技巨头为打击将人工智能生成的内容用于错误信息目的而采取的更广泛努力的一部分。 YouTube 和拥有 Instagram 和 Facebook 的 Meta Platforms 也表示打算采用内容凭证,尽管他们已经在使用人工智能生成的内容标签工具。

For the watermark system to be effective, both the creators of the generative AI tools and the platforms must agree to use the industry standard. For example, if an image is generated using OpenAI’s Dall-E tool, a watermark will automatically be attached to the resulting image. If this marked image is then uploaded to TikTok, it will be labelled as AI-generated content.
为了使水印系统有效,生成人工智能工具的创建者和平台都必须同意使用行业标准。 例如,如果使用 OpenAI 的 Dall-E 工具生成图像,水印将自动附加到生成的图像上。 如果此标记的图像随后上传到 TikTok,它将被标记为人工智能生成的内容。

While TikTok already labels AI-generated content created within its app, this new initiative expands the labelling to content generated outside the TikTok ecosystem. By doing so, TikTok aims to enhance control over disseminating AI-generated material and maintain transparency for its user community.
尽管Tiktok已经在其应用程序中标记了AI生成的内容,但该新计划将标签扩展到Tiktok生态系统之外生成的内容。通过这样做,Tiktok旨在增强对传播AI生成的材料的控制,并保持其用户社区的透明度。

Furthermore, the decision to regulate the content on its platform comes amid the ongoing legal battle between TikTok’s parent company, ByteDance, and the US government. ByteDance has been ordered to divest TikTok due to national security concerns, but it has filed a lawsuit arguing that this requirement violates the First Amendment. This legal dispute adds another layer of complexity to TikTok’s operations and its future in the United States.
此外,在蒂克托克(Tiktok)的母公司,派恩达斯(Bontedance)和美国政府之间正在进行的法律斗争中,决定规范其平台上的内容的决定。由于国家安全问题,派ty派被命令剥离提克托克,但它提起诉讼,认为这一要求违反了第一修正案。这一法律纠纷为蒂克托克的运营及其在美国的未来增加了另一层复杂性。
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