自考商务英语阅读名词解释自考商务英语阅读名词解释

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资料简介: 1. The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million. 在过去一年中银行已经通过一系列成功的合并双倍盈利，但在 4月 21日却传出报告说证券投资组合造成近一亿三千一百万美元的损失。
2. We’re considering strategies that make the most sense if rates are going up much more aggressively and sooner than anticipated. 如果利率继续以超出我们想象的强劲势头增长，我们就要考虑最明智的决策。
3. But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly. 但是仅仅用一种单一的标准来衡量员工，然后以此对他们进行区分奖励，一旦操作有误很可能造成恶劣后果。
4. But the growing shortage of executive talent may make the growth assumptions written into many business plans over-optimistic. 但是日渐匮乏的管理人才使得商业计划书对未来经济增长的假设显得过于乐观了。
5. Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the Peanuts gang to promote its insurance policies. Another way advertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner. 此外，作为一项选择，广告主不一定非要用真人来促销产品，而可以选择一个“代言人”（不一定是真实的人，可以是动画人物，甚至可以是动物）。例如，奥弗恩斯*科宁用粉红豹来促销其粉红色的绝缘材料已有 20 多年;大都会人寿保险公司用花生少年来促销其保险政策。广告主保护自己的方法之一就是减少名人的运用。例如，通过神奇的技术，电视观众看到了荧幕传奇任务约翰*威尼叫卖科拉斯啤酒的镜头，还看到了弗莱特*阿斯泰尔与一台名叫清洁助手的吸尘器一起跳舞的情形。