每日背诵第五期20
Franchising, in brief, is a system of business based on a legal arrangement in which one party---the franchisee---agrees with the franchise owners to produce and market their goods or services on a local or regional basis. The franchise owner provides operating systems such as advertising and accounting. This system has enabled many entrepreneurs to realize their dream of owning their own business where normally it would have been impossible for them to go it alone.
简单地说，特许经营是建立在合法协议基础之上的一种商业体制，协议一方——得到授权者同意的特许经营人在当地或某个地域内制造和销售他们的产品或提供服务。授权者负责提供营运机制，如广告和会计等。这种体制使许多创业者实现了他们的梦想，拥有了他们自己原本无法独力经营的事业。
(短文节选,本篇始于：开间专卖店)
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