每日背诵第五期24
Franchising, then, is considered by many to be the ideal way to enter business for the first time. Prospective franchisees, however, are well advised to properly research the nature of the industry and the background of the franchise holder before committing themselves and their money. Get it right, and the rewards can be considerable. In the words of Colonel Sanders of KFC fame, “buying a franchise is probably the quickest, easiest, and most successful way of becoming an entrepreneur.” And he should know.
因此，许多人都认为开专卖店是初入商场的理想的选择。然而，打算投身这一行业的企业家在将自身和金钱投入进去之前，建议先仔细彻底地研究这家企业的性质和授权人的背景。做得好，报酬会很可观。如著名的肯德基的桑德斯上校所说：“也许买个专卖店是成为企业家最快、最简单也最容易成功的方法。”而且他应该知道得很清楚。
(短文节选,本篇始于：开间专卖店)
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