A dvertisements depict gender bias 
while promoting products. 
Looking at merchandise displays 
in any mall will reveal that 
a picture of a juvenile lad would 
be near construction equipment 
while an ad for perfume 
would likely show a female. 
The drawback of this seemingly innocent way 
of displaying merchandise is that 
they tend to affirm the bias 
of the individuals who design them. 
This is a serious flaw. 
Maybe the intent was not to be exclusive 
but that is the end result 
of the message that is evoked, 
whether subliminal or overt. 
An alternate way of viewing the world, 
with either both genders portrayed 
or neither with the items, 
may seem bizarre but marketing specialists 
have been applauded 
for making the effort to do so. 
The hypothesis has been suggested 
that if this practise were widespread 
it would facilitate a change 
for the better in the values 
that are embedded in our society.
When you read a biography 
in a newspaper in a metropolitan area, 
you will find that different words 
are used to describe males and females. 
In almost any literary work, 
personal appearance is seldom mentioned 
when describing males, 
but commonly used 
when a female is the subject of the article.
Forms of address that are considered proper 
to use are also discriminatory. 
Males are always referred to as
 Mr. (except a very young lad 
might be addressed as Master). 
There are several forms of abbreviations
to use before the name of a female. 
It is permissible to use Mrs., 
Miss, or Ms. 
The choice of abbreviation
is by personal preference 
of the person being addressed 
but they have different meanings. 
Mrs. is used to signify a married woman.
Miss means an unmarried or single woman. 
Ms. could mean either 
and is the choice of many women 
because it does not reveal their marital status. 
How strange that society feels 
it is necessary to be able 
to deduce a woman's marital status 
from her name by providing 
this form of definitive identification. 
A man could be married 
or could be a bachelor 
and one is not able 
to ascertain his marital status from his name. 
Why, then, is it necessary 
to differentiate between a woman 
who is married and one who is not?
Many of the cases of sexual harassment 
that are dealt with in corporations 
are a result of stereotyping. 
Usually the person 
who is the alleged harasser is a male 
who supervises females. 
Males have been taught by society 
that they are the privileged gender 
and have power over any female. 
This is the basis
behind most incidents of harassment.
How strange that intelligent men feel entitled 
to take advantage of females 
in a subordinate position.
To heighten awareness, 
forums or symposiums are held 
to enlighten people about the importance 
of using inclusive language 
but may people still resist changing. 
Some people are determined that 
the word man also includes woman. 
Sometimes the meaning does incorporate women 
and sometimes it doesnt. 
However, many woman insist that 
they are never quite sure of the meaning 
and suggest that the word humanity 
should be used instead 
when the intended meaning is both men 
and women and then 
there would be no confusion. 
It is incomprehensible to others 
why they refuse to change. 
A booklet or pamphlet is available 
for reference in most work places 
to help people use inclusive language 
in any writing in the workplace. 
Some government offices have produced a leaflet 
that can be used by companies 
that do not have the impetus 
or the resources to design their own.
Studies about gender differences 
have suggested a hypothesis 
that females have better verbal skills, 
while males excel at tasks 
requiring the ability to visualize. 
Conclusions of many of the studies have proved 
it invalid and found instead  
the differences between the genders 
to be almost nil. T
here are, however, notable differences 
between individuals regardless of their gender.
The absurd criterion for 
judging a person's ability based on 
their gender needs to be abolished. 
Until this is seen as being abnormal, 
the attempt to updated attitudes 
without removing the underlying cause 
of the societal values will be useless.