生活百科写商务信函的7大步骤

[视频文本]
If you want someone’s money for your dream, here’s how to create a proposal that will show that you’re looking out for their interests, as you’d like them to do for you.

You Will NeedComputer
Legal help
Market analysis
Forecasts
Agreements
Team resumes
One-page bios (optional)

Step 1: Capture their attention   抓住对方的注意力
Use no more than three double-spaced pages for the Executive Summary. Detail the company profile, product, management team, market trends, key projections, and financing you need.

Step 2: Identify the mission    分析任务
Identify the mission and give your company’s history, the proposed legal form the new entity will take, and a sales strategy. Provide competitor research and state your advantage over them.

Step 3: Analyze the market    分析市场情况
Analyze the market further, targeting competitors to reassure the reader that your venture anticipates every stumbling block.

Stick to who, what, why, where, when, and how, like a good reporter, to keep the information succinct and pertinent.

Step 4: Describe responsibilities      描述各项职责
Describe the management team’s responsibilities and backgrounds. Outline the organizational structure, board, and ownership.

Step 5: Detail operations   明细操作过程
Detail operations by laying out current and future market strategies, production plans, customer support, and key personnel.

Step 6: Add a contingency     增加一个应急预案
Add a section detailing risks and provide a contingency plan. The reader needs to trust that you have thought of everything.

Step 7: Forecast scenarios     预测未来的各个环节
Forecast financial scenarios for procurement, investment returns, and cash management. Provide an exit strategy that relies on historical and financial data.

Add one-page bios with summaries of accomplishments of the founders, central players, and key management.

Step 8: Construct an appendix   创建一个结尾
Support the proposal with an appendix. Include additional documentation, patents, reviews, and letters of interest. Add non-compete agreements and resumes of technical principals.

Almost half of all small businesses fail within the first 5 years.

[重点词汇]

Capture

   vt.1.俘获; 俘虏; 捕获
      We captured the criminal.
      我们捕获了那个犯人。
      He captured her heart.
      他博得了她的欢心。
      2.夺取, 占领, 用武力攻取, 攻占
      They captured this place two days ago.
      他们两天前占领了这个地方。
      3.夺得；赢得；争得
      4.引起（注意、想像、兴趣）

 mission

   n.1.使命, 任务, 天职
     The minister was sent to Spain on mission.
     这位部长奉命前往西班牙。
     2.代表团, 使节团, 执行任务的地点
     A Chinese trade mission has been dispatched to Japan.
     一个中国贸易代表团已被派往日本。

operation

    n.1.操作, 运转, 经营
     They were also given the opportunity to do some operation.
     他们也有机会亲自去操作。
     The company will soon begin operation.
     那家公司不久就要开始营业。
     2.手术
     The doctor advised an immediate operation.
     医生建议马上开刀。

contingency

    n.1.偶然发生的事故,意外事故
      A fire in our warehouse was a contingency that we had not expected.
      库房的一场大火是我们始料未及的。

scenarios

   n.1.【意】情节;剧本;脚本
     2.事态;局面
     3.方案