你认为在经营企业时最重要的事情是什么？做什么能使新分公司运转良好

今天的这段对话，在讨论经营企业，

你认为在经营企业时最重要的事情是什么？做什么能使新分公司运转良好

来听今天的讲解:

Beginner

A: what do you thing are the most important things to do when running a business?

你认为在经营企业时最重要的事情是什么？

B: well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.

好吧，有几件事。当然，你必须尽你所能来保持低成本和高收入。

A: so, do you think workers should be paid as little as possible?

那么，你认为工人的工资应该尽可能低吗？

B: no. if you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover. Those things will increase you costs.

不。如果你这样做，工人们会不喜欢他们的工作。他们的工作效率会降低，你会得到很高的员工流动率。这些事情会增加你的成本。

A: how can a business maxmise revenues?

企业如何才能最大限度地提高收入？

B: you need to invest in some good adverstising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.

你需要在一些好的逆境中投资。你必须知道你的潜在客户在哪里，并将他们作为目标。试图向老年人销售电脑游戏是没有用的。市场太小了。

A: what else do you suggest?

你还有什么建议？

B: find out what other companies charge for the same products or services. Price yourself near the low end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.

了解其他公司对相同的产品或服务收取的费用。自己的价格接近低端。不要比其他人便宜太多，因为许多客户不信任非常便宜的东西。他们认为如果价格那么便宜，那一定是质量差。

Intermediate

A: what do you think we need to do to get our new branch office running well?

你认为我们需要做些什么才能使我们的新分公司运转良好？

B: first, I ‘d make sure that we have a good, local, corporate lawyer. He or she will know all the local laws and regulations.

首先，我会确保我们有一位优秀的当地公司律师。他或她会了解当地的所有法律法规。

A: that’s very important. A firend recommended a good law firm to me. We’ll need someone to hire staff.

这很重要。一个朋友向我推荐了一家好的律师事务所。我们需要有人来雇佣员工。

B: I think that we should send one of our HR people to do that. I don’t think we should use an agency, because they won’t be familiar with the type of people we employ. Have we decide on the location of the branch office?

我认为我们应该派一名人力资源人员来做这件事。我认为我们不应该使用代理机构，因为他们不熟悉我们雇佣的人的类型。我们决定了分公司的位置吗？

A: yes. We have. We chose the location in the northeast of the city, not too far from the airport and on the edge of the CBD.

是的。我们选了。我们选在城市的东北部，离机场不远，在中央商务区的边缘。

B: why didn’t we choose an office in the CBD?

我们为什么不在中央商务区选一间办公室？

A: the offices there were too expensive. Have we negotiated any contracts yes?

那里的办公室太贵了。我们谈过合同了吗？

B: yes. We’ve signed two contracts with companies that we already do work for in other countries. We hope to sign another three this month.

是的。我们已经和其他国家的公司签了两份合同。我们希望这个月再签三份。

A: when will the branch office open?

分公司什么时候开门？

B: hopefully next month. Everything is a little rushed. We should be able to set up our branch office and expand our business quickly.

希望下个月。一切都有点仓促。我们应该能够成立分公司并迅速扩大业务。

A: has and advertising campaign been prepared?

广告活动准备好了吗？

B: yes, it has. We’re going to target the business community through business magazine.

是的。我们将通过商业杂志瞄准商业界。

A: I made plenty of business contract on my last visit and through the embassy. We should be able to get plenty of customers.

我上次访问和通过大使馆签了很多商业合同。我们应该能得到很多客户。