光棍节(Singles'Day)-11月11日是在20世纪90年代开始流行的。单身青年互相请客吃饭或送礼物给心上人，以告别单身。赠送礼物的传统使光棍节成为购物节，因为所有销售商，从卖珠宝的到卖电视的，甚至到卖汽车的，都看到了这个营销机会，并推出了光棍节促销活动。这是美国“网络星期一(CyberMonday)”—感恩节周末后的第一天—的翻版，这天圣诞采购开始，是商人售卖最忙碌的一天。
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Singles，Day —Nov.11 began to gain its popularity in the 1990s. Unattached young people would treat each other to dinner or give gifts to the person he/she loves to end their single status. That gift-giving helped to turn Singles'Day into a shopping festival as sellers of everything from jewelry to TVs，even to cars saw a marketing opportunity and launched Singles'Day sales. It is similar to Monday in the United States—the day after Thanksgiving weekend，when online Christmas shopping begins and merchants have their busiest sales day.
