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YouTube广告销售额达80亿美元

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2023年10月25日

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YouTube’s advertising revenue reached $7.95 billion in the three months ended Sept. 30, continuing the upward momentum started in the previous quarter.
在截至9月30日的三个月里,YouTube的广告收入达到79.5亿美元,延续了上一季度开始的上升势头。

In the second quarter, the video platform reported $7.7 billion in advertising revenue, reversing the downward trend of the previous quarters. The Q3 result of $7.95 billion also bests the results of the third quarter of 2022, when YouTube reported $7.1 billion in ad revenue.
在第二季度,视频平台报告了77亿美元的广告收入,扭转了前几个季度的下降趋势。第三季度79.5亿美元的业绩也超过了2022年第三季度的业绩,当时YouTube的广告收入为71亿美元。

The YouTube advertising numbers do not include subscription revenue from YouTube TV, YouTube Premium, YouTube Music, or the recently launched YouTube TV’s NFL Sunday Ticket package. However, the “Other Revenues” segment reached $8.3 billion, up 21 percent year-over-year, driven by subscriber growth in YouTube TV, followed by YouTube Music premium. The NFL Sunday Ticket revenues as well as content acquisition costs are expected to be more fully reflected in the fourth quarter, said CFO Ruth Porat.
YouTube的广告收入不包括YouTube TV、YouTube Premium、YouTube Music的订阅收入,也不包括YouTube TV最近推出的NFL周日门票套餐。然而,“其他收入”部分达到83亿美元,同比增长21%,受YouTube电视用户增长的推动,其次是YouTube音乐付费。首席财务官Ruth Porat表示,NFL周日门票收入以及内容获取成本预计将在第四季度得到更全面的反映。

While the company did not break out exact figures for NFL Sunday Ticket, Alphabet CEO Sundar Pichai said that it was “receiving excellent reviews,” particularly around its multi-view feature.
虽然该公司没有公布NFL Sunday Ticket的确切数字,但Alphabet首席执行官桑达尔·皮查伊表示,该服务“得到了很好的评价”,尤其是在多视图功能方面。

“We have heard positive feedback from our partners at NFL about the new features and live stream reliability. This is a clear example of our ability to execute big partnerships with excellence and at scale,” Pichai said on the earnings call.
“我们已经从NFL的合作伙伴那里听到了关于新功能和直播可靠性的积极反馈。皮查伊在财报电话会议上表示:“这是一个明显的例子,表明我们有能力以卓越和大规模的方式开展大型合作。”

Added Porat, “We expect to generate an attractive return over the life of the deal. We’re continuing to invest in support of this and excited about the additional opportunities that come out of it working with partners to deliver clips and other opportunities.”
波拉特补充说:“我们希望在交易期间产生有吸引力的回报。我们将继续投资支持这一项目,并对与合作伙伴合作提供剪辑和其他机会所带来的额外机会感到兴奋。”

Pichai added that YouTube saw “solid momentum” in its advertising and subscription businesses in Q3, while Porat said the company had seen a “stabilization in spending by advertisers” compared to last year.
皮查伊补充说,YouTube在第三季度的广告和订阅业务中看到了“强劲的势头”,而波拉特表示,与去年相比,该公司看到了“广告商支出的稳定”。

Overall, in the third quarter, Alphabet, which is the parent company to YouTube, reported revenue of $77 billion, up 11 percent year-over-year, and net income of $19.7 billion, or $1.55 per share, compared to $13.9 billion, or $1.06 per share, a year ago.
总体而言,YouTube的母公司Alphabet在第三季度的营收为770亿美元,同比增长11%,净利润为197亿美元,合每股1.55美元,而一年前为139亿美元,合每股1.06美元。

“I’m pleased with our financial results and our product momentum this quarter, with AIdriven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come,” Pichai said.
“我对我们本季度的财务业绩和产品势头感到满意,包括搜索、YouTube、云、Pixel设备等领域的人工智能创新。我们将继续致力于让人工智能对每个人都更有帮助;我们取得了令人兴奋的进展,未来还会有更多进展,”皮查伊说。

In January 2023, the company announced layoffs of about 12,000 employees, which led to employee severance and related charges of $86 million and $2.1 billion for the three and nine months ended Sept. 30, 2023, respectively.
2023年1月,该公司宣布裁员约1.2万名员工,这导致截至2023年9月30日的三个月和九个月的员工遣散费和相关费用分别为8600万美元和21亿美元。

Alphabet also says it is taking exit charges as it seeks to “optimize” its global office space of $16 million for the three months ended Sept. 30 and $649 million over the nine-month period.
Alphabet还表示,它正在收取退出费用,因为它试图“优化”其全球办公空间,截至9月30日的三个月为1600万美元,九个月期间为6.49亿美元。

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