基础商务英语 Unit 11 Part2 分析竞争对手

Unit11 Part2 Analysing your competitors

一、New words and expressions生词和短语

technically 在理论上

confidential 机密

compromise 边累/损害

budget 预算

estimate 估计

selling price 卖价

retail price 零售价

retailer 零售商

retailer dealer零售商

production run产品的产量

unit cost 单位成本

Dialogue(一)

GERALDINE: No, I' m sorry, they are still in a meeting.

杰拉尔丁：不，对不起，他们还在开会。

I don' t know how long they' ll be.

不知道还要开多久。

Let me take your number and I will get one of them to call you back.

我记下你的号码，我会让他们中的一个打回给你。

PETER DAY: It' s good of you to give me a lift.

皮特.戴：你真好，开车送我。

CLIVE HARRIS: It' s no problem.

克莱夫.哈里斯：没什么。

Are you still doing consultancy work for J.K. Toys?

你还在为J.K.玩具公司做顾问工作吗?

PETER DAY: I wondered why you were going out of your way to give me a lift.

皮特.戴：我正在想你为什么大老远地送我，又不顺路。

CLIVE HARRIS: Well, are you?

克莱夫.哈里斯：嗯，你还在做吗?

PETER DAY: Technically no. I' ve just finished.

皮特.戴：可以说不做了。我刚做完。

But that work was confidential.

但那项工作是保密的。

CLIVE HARRIS: Yes, of course.

克莱夫.哈里斯：是的，当然。

You could be working for us, you know, I might need a consultant.

你可以为我们工作，要知道，我们也可能需要顾问。

PETER DAY: Really?

皮特.戴：真的?

CLIVE HARRIS: Well, perhaps.

克莱夫.哈里斯：嗯，或许。

I might need an idea of the best way to react to Dealer Dan.

我需要一个反击“商人丹”的最佳方式的点子。

PETER DAY: How did you get to hear about that?

皮特.戴：你怎么知道的?

CLIVE HARRIS: A customer.

克莱夫.哈里斯：一个顾客告诉我们的。

Do you know that Dealer Dan is very like a new toy we have developed?

你知道“商人丹”跟我们的一款新玩具很相似吗?

Dealer Dan could hurt us badly.

“商人丹”可以重创我们。

I don' t want any secrets.

我不要任何秘密。

I don' t want to compromise you, I just want some general information.

我不想为难你，我只想要些大面上的信息。

PETER DAY: How general?

皮特.戴：怎样才算大面上的信息?

KATE MCKENNA: We know their selling price, but what' s their unit cost?

凯特.麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的?

DON BRADLEY: Derek, what' s your estimate?

堂.布拉德利：德里克，你的估计是多少?

DEREK JONES: I can' t say.

德里克.琼斯：说不上来。

I don' t know what their production run is.

我们还不知道产品是怎样的。

We haven' t had that information yet.

我们还没有这方面的资料。

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

堂.布拉德利：“大老板”的产量是30万。

Will they produce three hundred thousand? Or more?

他们会生产30万吗?或者更多?

DEREK JONES: I don' t know the answer to that one.

德里克.琼斯：这个我不知道。

At that retail price they have to sell a lot of toys.

以那样的零售价，他们要售出很多玩具才行。

DON BRADLEY: It can' t be less than 300 thousand, can it?

堂.布拉德利：但不能少于30万，对吧?

PETER DAY: Thanks for the lift, Clive.

皮特.戴：谢谢你送我，克莱夫。

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

克莱夫.哈里斯：你在远东是名专家，对吧?

PETER DAY: You could say that.

皮特.戴：也可以这样说。

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

克莱夫.哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。

We shall need a consultant to help set things up.

我们需要一名顾问处理事情。

Of course, the success of Big Boss is a very important part of the deal.

当然，“大老板”的成功是这项交易的一个重要部分。

PETER DAY: When might this happen?

皮特.戴：那会是什么时候?

CLIVE HARRIS: That depends.

克莱夫.哈里斯：这个要看情况。

PETER DAY: The production run is 300,000 units.

皮特.戴：产量是30万件。

CLIVE HARRIS: And the advertising budget?

克莱夫.哈里斯：广告预算呢?

PETER DAY: Clive, I don' t know.

皮特.戴：克莱夫， 不知道。

Really, I don' t know.

真的，我不知道。

Dialogue(二)

GERALDINE: No, I' m sorry, they are still in a meeting.I don' t know how long they' ll be.

Let me take your number and I will get one of them to call you back.

PETER DAY: It' s good of you to give me a lift.

CLIVE HARRIS: It' s no problem.

Are you still doing consultancy work for J.K. Toys?

PETER DAY: I wondered why you were going out of your way to give me a lift.

CLIVE HARRIS: Well, are you?

PETER DAY: Technically no. I' ve just finished.

But that work was confidential.

CLIVE HARRIS: Yes, of course.

You could be working for us, you know, I might need a consultant.

PETER DAY: Really?

CLIVE HARRIS: Well, perhaps.

I might need an idea of the best way to react to Dealer Dan.

PETER DAY: How did you get to hear about that?

CLIVE HARRIS: A customer.

Do you know that Dealer Dan is very like a new toy we have developed?

Dealer Dan could hurt us badly.

I don' t want any secrets.

I don' t want to compromise you, I just want some general information.

PETER DAY: How general?

二、answer the question

1.Who does Clive say told him about Dealer Dan?

2.What sort of information does he say he wants?

Dialogue(三)

PETER DAY: It' s good of you to give me a lift.

CLIVE HARRIS: It' s no problem.

Are you still doing consultancy work for J.K. Toys?

PETER DAY: I wondered why you were going out of your way to give me a lift.

CLIVE HARRIS: Well, are you?

PETER DAY: Technically no. I' ve just finished.

But that work was confidential.

CLIVE HARRIS: Yes, of course.

You could be working for us, you know, I might need a consultant.

PETER DAY: Really?

CLIVE HARRIS: Well, perhaps.

I might need an idea of the best way to react to Dealer Dan.

PETER DAY: How did you get to hear about that?

CLIVE HARRIS: A customer.

Do you know that Dealer Dan is very like a new toy we have developed?

Dealer Dan could hurt us badly.

I don' t want any secrets.

I don' t want to compromise you, I just want some general information.

PETER DAY: How general?

Dialogue(四)

unit cost/production run/selling price/retail price

KATE MCKENNA: We know their selling price, but what' s their unit cost?

DON BRADLEY: Derek, what' s your estimate?

DEREK JONES: I can' t say.I don' t know what their production run is.We haven' t had that information yet.

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

Will they produce three hundred thousand? Or more?

DEREK JONES: I don' t know the answer to that one.

At that retail price they have to sell a lot of toys.

DON BRADLEY: It can' t be less than 300 thousand, can it?

Dialogue(五)

KATE MCKENNA: We know their selling price, but what' s their unit cost?

DON BRADLEY: Derek, what' s your estimate?

DEREK JONES: I can' t say.

I don' t know what their production run is.

We haven' t had that information yet.

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

Will they produce three hundred thousand? Or more?

DEREK JONES: I don' t know the answer to that one.

At that retail price they have to sell a lot of toys.

DON BRADLEY: It can' t be less than 300 thousand, can it?

PETER DAY: Thanks for the lift, Clive.

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

PETER DAY: You could say that.

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

We shall need a consultant to help set things up.

Of course, the success of Big Boss is a very important part of the deal.

PETER DAY: When might this happen?

CLIVE HARRIS: That depends.

PETER DAY: The production run is 300,000 units.

CLIVE HARRIS: And the advertising budget?

PETER DAY: Clive, I don' t know.

Really, I don' t know.

三、answer the question

.How does Clive encourage Peter to give him the information he needs?

Dialogue(六)

PETER DAY: Thanks for the lift, Clive.

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

PETER DAY: You could say that.

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

We shall need a consultant to help set things up.

Of course, the success of Big Boss is a very important part of the deal.

PETER DAY: When might this happen?

CLIVE HARRIS: That depends.

PETER DAY: The production run is 300,000 units.

CLIVE HARRIS: And the advertising budget?

PETER DAY: Clive, I don' t know.

Really, I don' t know.

四、复习:

I have never seen two products which are so similar.

Dealer Dan is very like a new toy we have developed.

The technology is the same as ours.

In concept and design there are no basic differences.

Dealer Dan could hurt us badly.

I might need a consultant...well,perhaps...

Will it affect their sales?

Not much in the first six weeks I suppose

I have already scheduled the TV advertising campaign.

I haven't completed the test yet.

I haven't found out the exact date yet.

technically

confidential

secret

compromise

specialist

budget

estimate