《名人传记》之乔布斯一代创意天才136:万众瞩目的广告

But they didn't have to.

不过最终都不用这样

The board relented

因为董事局最后让步

and on January 22, 1984

在1984年1月22日

an audience of 96 million

在超级杯美式足球赛事的

Superbowl viewers watched

9600万名观众面前

one of the most celebrated advertisements of all time.

播出了这个万众瞩目的广告

We shall revenge!

我们要报复

Two days later, Steve Jobs presented

两天之后,乔布斯向全世界

the Macintosh computer to the world.

推出Macintosh电脑

“Today, for the first time ever,

今天,前所未有的

I'd like to let Macintosh

我会叫Macintosh

speak for itself

向大家介绍自己

“Hello,I am Macintosh.

大家好,我是Macintosh

It sure is great to get out of that bag"

我很高兴可以从那塑料袋中出来

But the Macintosh was a gamble.

但是Macintosh是一场赌博

Its automated factory which boasted only 86 workers

它的自动化厂房只有86名工人

cost $20 million.

但市值是2000万美元

By the end of 1984,

在1984年年底

sales of the Macintosh were slipping

Macintosh的销售额下滑

and the relationship between Sculley and Jobs

史考力和乔布斯的关系

began to break down.

便开始决裂了

The Mac was totally wrong for the market,

Macintosh对市场来说是个错误

because dealers sold products

因为厂家的主要收入来源

that they their made money,

除了产品本身

most their money off peripherals,

还很倚赖其他产品

like printers and cables

例如打印机、电线

and monitors and all that stuff and training.

屏幕以及应用培训等等

Well, Mac didn't have any of that,

这些东西Macintosh全部没有

it was all self-contained.

它本身已经一应俱全

So, sales became the downside, it started.

导致苹果电脑总营业额开始下滑

And then there was a decision

加上有决定要聘请

made that would hire about 3,000 corporate sales people.

大约3000名企业销售人员

And that's when it started unraveling

令到情况开始转坏