《名人传记》之乔布斯一代创意天才139:玩具总动员

When the company was running out of money,

当公司的资金快要用光时

Steve Jobs wanted to fire

乔布斯本想解雇

the people who were making the short films.

制作短片的队伍

It was ony when they got nominated for an Oscar

不过在他们得到奥斯卡提名后

that be decided that maybe

乔布斯决定或者应该将皮克斯动画

Pixar should still stay in the movie making business.

保留在电影制作行业中

By the end of the 1980's

80年代末

Steve Jobs had two successful-looking businesses:

史蒂夫乔布斯看来很成功的两个业务是：

NeXT, which licensed

第一是NeXT

its operating system to Microsoft Windows,

他们将操作系统授权给微软Windows

and Pixar,

第二是皮克斯

which signed a deal with Disney

他们和迪士尼达成协议

to create three computer animated, feature-length films.

将制作三套电脑动画的正规电影

But the next few years would prove challenging.\

但是未来数年充满挑战性

By 1993, Steve Jobs'

1993年,乔布斯的NeXT

NeXT Computer was in trouble.

电脑公司遇上阻滞

He shut down the NeXT computer factory

他关闭了NeXT的电脑工厂

and laid off hundreds of workers.

和解雇数以百计的工人

That same year,Apple's CEO

同年,苹果电脑公司

John Sculley resigned

行政总裁史考力

after a series of failed projects

在一连串的计划失败和销售业绩

and bad sales.

下滑之后宣布辞职

For Pixar,

对皮克斯画制作室来说

1993 proved to be equally discouraging.

1993年同样令人气馁

Disney stopped production

因为迪士尼停止制作

their feature film Toy Story

他们的动画电影玩具总动员

It was a very difficult time,

那是非常困难的时期

it was a period when we thought

那时，我们想

we might in fact be shut down all together

我们可能真的会关掉一起

and the film might never be made.

电影永远不会制作了

But John Lasseter and his crew of story artists

但是约翰拉斯特和他的动画制作工作人员

and the whole team reelly came together

整个团队团结一心

And turned around what had been a difficult situation,

还同心协力地渡过那个困难时期

made the characters

努力令到动画的角色

and the story much more interesting

和故事更有意思

and we forged ahead

最终我们更进一步

and got Toy Story made.

成功制作了玩具总动员

early in 1995

在1995年初

Disney began promotion for Toy Story

迪士尼开始宣传玩具总动员

Steve started becoming much more hands on at Pixar

乔布斯开始参与更多

and much more involved in the day

皮克斯的业务

to day operations of the company,

亲自投入皮克斯的日常运作

much more involved in how the film was going to be marketed.

以及从事怎样将电影推向市场的工作

Which was very beneficial,

这些对于公司非常有益

he definitely pushed the Disney marketing team

他成功将迪士尼市场团队的成绩

a little bit further than they might have ordinarily gone.

推上更高水平

Even though they were excited about the film

大家很紧张电影的成绩

he was more excited about the film.

但他更加紧张团队的成绩