外贸英语一点通第184期:市场调研

[00:00.01]Market research 市场调研 [00:00.46]Did you get a good response from a discounted introductory? 你从定价打折之后得到好的反馈了吗？ [00:04.46]We've just carried out a survey of both consumers and retailers regarding our future sound cards. 我们已经就我们的计划推出的声卡进行了客户和零售商的调查。 [00:09.52]Did you get a good response from the telephone survey? A lot of people won't give market researchers the time of day on the telephone. 你的电话调查反馈好吗？许多人不愿意接受电话调查。 [00:15.32]That may be true at home. But we called people at office numbers and found some people were more willing to talk on company time. 在家里是那样的。但是我们打办公室号码，发现一些人更愿意在上班时间接受市场调查。 [00:21.51]Really? What do they day? 是吗？他们都在说什么？ [00:23.04]Well, it looks like our plans for a fully functional but low end sound card were right on. 看起来我们计划推出的全功能低价位的声卡非常受欢迎。 [00:27.29]People are looking for cheaper ones? 人们愿意买便宜的吗？ [00:29.09]Of course. Price is an important variable in our market, so we can use it to build our customer base. 当然，价格在市场上是一个重要的变量，我们可以利用价格建立我们的顾客基数。 [00:35.49]Right. They want low prices, but most important, the cards must be reliable. 是的，他们希望价格便宜一些，但是最重要的是，声卡质量必须要好。

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