CNN News:情绪检测技术

We`ve talked before how Internet companies like Google and social media sites like Facebook use the sites you visit and the subjects you like to help advertisers reach you. It`s called data mining.

之前我们讨论过谷歌等网络公司以及脸谱等社交媒体网站可以利用你访问过的网站和你喜欢的事物来帮助广告商与你取得联系。这项技术称为数据挖掘。

One thing that`s new, technology that allows some computers to track your emotions while you`re online. One thing that`s not new, the privacy concerns.

有一项新的技术，该技术在你在线的时候，可以利用电脑跟踪你的情绪。但是不新鲜的是， 涉及到隐私问题。

UNIDENTIFIED FEMALE: At Affectiva, we develop emotionally intelligent computers. So we use technology that can track your facial expressions and we map that into a number of emotional states. Essentially what the computer is doing is tracking your main feature points, like your eyes, your mouth, your eyebrows.

女：Affectiva研发了情绪智能电脑。所以我们使用该技术可以跟踪你的面部表情，然后将表情映射到许多的情绪状态中。本质上而言，电脑所要做的救赎跟踪记录你主要的特征点，例如眼睛，嘴巴，眉毛的特征。

UNIDENTIFIED MALE: So your technology, how can it know what I`m feeling?

男：你们的技术如何感知我的情绪呢?

What is it looking for?

UNIDENTIFIED FEMALE: We`ve amassed the world`s largest emotion data repository, about seven billion emotion data points. We`ve collected videos from over 75 countries of people responding to digital content and we use that to train the computer to detect all sorts of different expressions, from enjoyment to confusion, concentration.

女：我们已经积累了世界上最大情感数据库，里面约含有70亿个情感数据点。此外，我们还收集了来自75个不同的国家人们对于数字内容的视频。我们会利用这些内容训练电脑侦测不同表情的能力，例如高兴、迷茫、专心致志。

UNIDENTIFIED MALE: One of the things that`s scary about this type of technology is you think, wow, will a computer maybe be reading my emotions without me knowing?

男：这项技术令人害怕的一点是，电脑会在我不知情的情况下读懂我的情绪吗?

Do you think that`s possible for this technology one day?

你认为在未来的某一天，这项技术会实现这一功能吗?

UNIDENTIFIED FEMALE: Technologically, it`s possible, but we have crafted all our user experiences to date so that we get this opt in beforehand.

女：技术层面上讲，这是可能的。但是我们已经精心设计用户体验以事先知道用户的选择

UNIDENTIFIED MALE: What are some ways that you`re already implementing this technology?

男：现在你们已经在哪些方面实现了这项技术?

UNIDENTIFIED FEMALE: So one of our main focuses at the moment is in the advertising and media space. We work with movie studios to develop and test their movie trailers. Also, we work with about 1,400 brands and advertisers who use our data because they want to understand the emotional connection you have with a brand. And we help them optimize their advertising.

女：目前，我们的重点之一是在广告和媒传媒。我们与电影公司合作，开发和测试他们的电影预告片。同时，我们和使用我们的数据的1400品牌和广告商合作，因为他们想了解品牌与情感的联系。这样我们可以帮助他们优化广告。