商务英语口语视频 (初级)126 Presentation Rule No. 1: Your Audience is King

Presentations are a powerful communication medium.

做展示是一种非常强大的交流方式。

For more than 20 years, Duarte has developed presentations to launch products,...

20年前，杜阿尔特通过做演示进行产品落地，

...align employees, increase company value, and propel global causes.

统一员工对产品的认识，提升公司价值，并推动全球化发展。

Along the way, we have discovered five simple rules...

一路上，我们发现五个简单的法则

...for creating world-changing presentations.

做出改变世界的展示。

The first rule is: Treat your audience as king.

第一条法则是：听众是国王。

Your audience deserves to be treated like royalty.

你要向对国王一样去对待你的听众

Design a presentation that meets their needs and not just yours.

设计一个演示文稿以满足他们的需求，而不是你的需要。

Audiences want to know what you can do for them,...

观众想知道你能为他们做些什么，

...why they should adopt your view,...

他们为什么要听取你的观点，

...and what are the steps they need to follow to take action.

他们采取行动的时候需要遵循什么样的步骤。

Give them those things in a clear, easily understandable way...

把以上那些点用简单易懂的方式呈现出来

...and you will undoubtedly find favor with the king.

你肯定会成功讨好你的国王。