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商务英语口语视频 (中级) 36 Blue Ocean Strategy

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2016年04月12日

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  Michael Jones

  Hello! Welcome to Michael's Business Top Tips.

  Michael Jones

  This time, we're looking at a very exciting business strategy: Blue Ocean Strategy.

  Michael Jones

  What is it?

  Michael Jones

  Well, this strategy argues that most companies are fighting in Red Oceans,...

  Michael Jones

  ...where they're competing for market share.

  Michael Jones

  Now, the Red Ocean refers to the bloodshed during this fierce competition.

  Michael Jones

  Blue Ocean is where you create a whole new market,...

  Michael Jones

  ...where in the beginning, there are no competitors.

  Michael Jones

  This is a whole new way of thinking about business strategy.

  Michael Jones

  While they're focusing on market share, where often you're competing on price or volume,...

  Michael Jones

  ...here, you have no competition to worry about.

  Michael Jones

  Let's look at an example, Starbucks.

  Michael Jones

  Before Starbucks, coffee shops mainly competed on who could offer the cheaper coffee...

  Michael Jones

  ...or the better quality coffee.

  Michael Jones

  However, Starbucks changed the coffee industry business...

  Michael Jones

  ...by combining the comfortable atmosphere of a hotel lobby,...

  Michael Jones

  ...big sofas, and relaxed style with still cheaper prices coffee, and best quality.

  Michael Jones

  By combining these factors, they've made a whole new kind of coffee shop experience.

  Michael Jones

  And at the beginning, they have no competitors.

  Michael Jones

  Apply this to your business.

  Michael Jones

  Think what you and your competitors are doing the same way.

  Michael Jones

  Don't just compete against them,...

  Michael Jones

  ...think of a whole new way of approaching your business.

  Michael Jones

  A useful site to help you is blueoceanstrategy.com.

  Michael Jones

  This site gives you lots of tools and tips to help you create your own Blue Ocean.

  Michael Jones

  Thank you and good luck!


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