美国商业大亨传奇 第16期:石油风云(7)

Rockefeller knows that drilling for oil is a gamble
洛克菲勒知道钻油是一场充满了不确定性
filled with uncertainty.
赌博。
And since he doesn't believe in luck,
由于他不是一个喜欢碰运气的人，
he starts looking for a way to make money from oil without the risk.
他开始寻找从石油中无风险获利的方法。
He had a mind for efficiency.
他很有效率意识。
And there was probably something in him
并且他有一种特质
that looked at the production process and saw how wasteful that was.
关注生产过程中，看到其中的浪费。
In the first place you drill wells, and they turn up dry.
在第一个地方钻井之后没多久井就干了。
And then you drill wells and they hit a gusher,
然后你钻井碰到喷油井，
and half the oil would be lost.
半数石油都浪费掉了。
And that offended his sense of efficiency.
这冒犯了他的效率意识。
Rockefeller knows there's a better way.
洛克菲勒知道肯定有更好的办法。
Today, everybody wants to be an entrepreneur.
今天，每个人都想当企业家。
They've heard these great stories, you know, about Apple.
你们知道，关于苹果，他们听说过很多伟大的故事。
But, you know what, when you start a company,
但你知道在创办一家公司时，
you can think what the revenues are gonna be,
除了考虑能赚取多少收入，
how much it's gonna be worth to shareholders,
能让股东获得多少价值之外，
but you always need a technical element.
你总需要有技术元素的支持。
You need somebody who knows how to do it and build the things.
你需要有人知道如何去做、如何实现。
You need the scientists.
你需要科学家。
Refining oil turns crude from the ground into kerosene,
炼油将地下的原油转化为煤油，
a clean-burning fuel that can be used in lamps.
一种可以被用于灯具的清洁燃料。
Once the oil gets to three-hundred and fifty degrees,
温度到350度时，
the kerosene starts to vaporize.
煤油就会开始蒸发。
Then once it's cooled,
一旦冷却，
you have a stable, pure product.
你就会得到一种稳定纯净的产品。
How much to produce a gallon?
生产一加仑需要多少钱？
Fifty, sixty cents. I don't know.
五六十美分吧。我不知道。
Rockefeller's insight puts him
洛克菲勒的洞察力
one step ahead of his competitors.
让他比竞争对手们领先一步。
He believes that while gamblers drill for oil,
他相信当博弈者把油钻出来后，
businessmen refine it.
商人就该炼油。
Whoever could control the refining process
控制炼油工艺的人
could very well have the whole industry.
将能很好地掌控整个行业。