It seems that women will place their faith in all manner of weird and wonderful beauty lotions, potions and gadgets in their quest for youth.
But one store in Japan is taking age-defying gadgets to a whole new level.
Japan Trend Shop are selling a 'face bra' that promises to help fight the smile lines that grow more prominently with age.
The Hourei Lift Bra is a band that slides over the back of your head and then the frame fits easily onto your nose.
Its soft silicone rubber curves have been designed to feel comfortable on your skin while the 'wire' design promises to place only gentle pressure on your cheeks. (Source: daily mail)