经济发展口译练习:第二篇 (英译汉) Passage 2 (E---C)

第二篇 (英译汉) Passage 2 (E---C)

相关词语 Related words and Expressions

drive-in restaurant 免下车餐馆 (顾客可坐在自己的车上进餐)

entrepreneurial organizations 企业团体

a franchisee or affiliate partner of the company 公司特许经营人或下属合作伙伴

the only soft drink supplier 唯一的饮料供应商

business philosophy 经营哲学

best ingredients 最佳的配料

proven preparation procedures 经过检验的烹制程序

service enhancement techniques 提高服务的技巧

exceed their customer’s expectations 超额满足顾客的期望

McDonald’s founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardino, California in the late 1940s. But McDonald’s today serves 38 million customers each day, of whom 20 million are in the U. S. A. It’s about 23,000 restaurants in more than 100 countries around the world. It’s one of the world’s great entrepreneurial organizations, with most restaurants worldwide run by a franchisee or affiliate partner of the company. It’s one of the two most recognized and powerful brands in the world, the other being coca-cola, the only soft drink supplier to McDonald’s today. It’s a growing company, adding more than 2,000 new restaurants to their system each year. This means a new McDonald’s will open somewhere in the world every five hours of every day. It generates sales of more than $31 billion a year and earns net income of more than $1.5 billion annually. McDonald’s opened its first restaurant in Beijing on April 23, 1992. It’s the joint venture partnership between McDonald’s and the General Corporation of Beijing Agriculture, Industry, and Commerce. It took five years to establish the network of local farmers, manufacturers, and other suppliers to support the restaurant.

QSC & V has been the foundation that built McDonald’s success. QSC & V stands for the McDonald’s principles of Quality, Service, Cleanliness, and Value. It’s McDonald’s business philosophy ever since it came into being. Quality to McDonald’s means that they ensure their customers receive food products that are the result of the best ingredients, strict standards, and proven preparation procedures so that they will be safe, healthy, and great-tasting.

Fast and friendly service has always been a foundation for success of McDonald’s. They use service enhancement techniques to help to provide service that meets and exceeds their customer’s expectations. Cleanliness has always been McDonald’s principle. This means having the cleanest and freshest facilities—from the kitchen and dining room to the rest rooms and parking lots. Value means low prices at McDonald’s. Today, value is defined as the total experience you receive for what you pay, and at McDonald’s, the total experience includes nice food, friendly folks, a clean environment, quick and accurate service—and fun!