实用商务英语 介绍公司的发展

4　介绍公司的发展

你将听到的

市场份额

What is your market share?

主打产品

What is your company's leading product?

辅助产品

Are there any other products in your company?

管理体系

How do your quality control systems operate here?

营业额

Our turnover was $650,000,000 last year.

销路如何

How was your sales last year?

销售量

Our sales was up to twelve percent last year.

占有率

What's your market share?

你也许会说

基本信息

I would like to make a brief introduction to our company.

公司规模

We have 900 staff in all so far.

运营状况

We were listed on the Stock Exchange a year ago.

职场心经

客户在接洽过程中，想进一步了解公司的状况，接待人员就可以向他们说明公司经营的历史、主要产品与营业项目等。

介绍公司的成长，要把数据和事实一并展示给客户，并注意让对方明了，这些事实与目前的成功息息相关。提及市场占有率时，应以明确的例子及统计数字说明产品受欢迎的程度。企业文化是介绍的另一重点，企业的办公理念、服务宗旨可以增加客户对公司的信任度。

最后，以公司的目标作为谈话的总结，并且要以明显直接的事实来证明公司运营得当，有发展潜力。

必备的词汇热身

●　found [faund] v.成立

●　member [ˈmembə] n.成员

●　office [ˈɔfis] n.公司，办公室

●　divide [diˈvaid] v.分成

●　section [ˈsekʃən] n.部门

●　staff [stɑ:f] n.员工

●　look forward to 期盼，期待

●　brand share 品牌占有率

●　brand share 商标占有率

●　audience share 受众占有率

当谈到市场份额的时候你会听到

What is your market share ?

你们的市场份额有多少？

market share市场占有率。与之相关的表达有：

market-share maintenance维持市场占有率

market-share thresholds市场份额门槛

market-share leadership市场份额领导地位

例如：Over the past year, as Dell slashed prices, it failed to gain market share as it had expected.

去年一年，虽然戴尔大幅下调售价，但却没有如其预期的那样赢得市场份额。

Airbus figures the risks are worth taking to gain an edge in China, where it has just a 30％ market share now.

为了在中国—这个空客只占有30％份额的国家取得竞争优势，空客认为冒这个风险是值得的。

What is your company's leading product?

你们公司的主要产品是什么？

Are there any other products in your company?

你们公司还有其他产品吗？

How do your quality control systems operate here?

你们这里的监控管理体系是如何运作的？

Our turnover was ＄650,000,000 last year.

我们去年的总营业额是6.5亿美元。

How was your sales last year?

你们去年销路如何？

Our sales was up to twelve percent last year.

我们去年的销售量，提升了12个百分点。

What's your market share?

你们的市场占有率是多少？

We have a thirty-five percent market share.

我们有35个百分点的市场占有率。

当提到市场份额的时候你会说

1．I would like to make a brief introduction to our company.

我想对我们公司作一个简短的介绍。

2．Five years ago, it was translated into a stock company .

五年前，公司转为股份公司。

stock company股份公司。与之相关的表达还有：

stock insurance company股票保险公司；保险公司

stock limited company股份有限公司

stock exchange company证券交易所；联交所

joint stock system company股份制公司

例如：We are a stock company/limited liability company.

我们是一家股份制公司／股份有限责任公司。

I believe our company is China's best stock company.

我相信我们公司是中国最好的股份公司。

3．It sells best in many big cities all over China and recently has been exported to America and Europe.

它在中国很多大城市都很畅销，近来已向美洲和欧洲出口。

4．We have 900 staff in all so far.

到目前为止，我们共有900名员工。

5．Our registered capital is 80 million Yuan.

我们的注册资金为8千万人民币。

6．We were listed on the Stock Exchange a year ago.

我们是一年前在证券交易所挂牌上市的。

7．Now we have a market capitalization of 100 million Yuan.

目前我们的市值达一亿人民币。

market capitalization：市值。与之相关的表达有：

market capitalization rate市场资本化率

weighted average market capitalization加权平均总市值

total market capitalization市价总值；资本市值总额

例如：Some of the world's largest banks and securities firm by market capitalization are from China.

目前，全球市值最大的一部分银行和证券公司已经来自中国。

They measure this by charting the total market capitalization of equalities as a percentage of broad money supply.

该公司用股市总市值与广义货币供应量之比的变动情况来衡量发生这种变化的可能性有多大。

8．We now have 30％ of the market.

我们现在的市场占有率是30％。

9．I'd like to show you a 30-minute film about our company.

我想为您放映一部关于我公司的30分钟的短片。

10．Our company is a Sino-American joint venture.

我们公司是一家中美合资企业。

11．We believe customer is the God. So we pay much attention to the quality of the products.

我们相信顾客就是上帝，所以我们对产品的质量非常在意。

12．The company started operation in early 2001 and has been doing well since then.

公司于2001年初开始运营，迄今经营状况良好。

拓展学习

公司历史

A：I want to know more about your company's development history.

我想知道更多关于贵公司的成长历史。

B：It has a history of 40 years , which makes it the oldest clothing company in our city.

它有40年的历史，这使它成为我们市历史最悠久的服装公司。

Could you tell me a few things about the history of your company?

你能和我谈谈贵公司的历史吗？

I would appreciate it if you can tell me something about your company.

如果您能和我说说贵公司的事情，我会倍感荣幸。

常用词few用法说明

1．比较few和a few：两者均表示复数意义，few表示数量很少或几乎没有，强调“少”，含有否定意义：a few表示数量虽然少但毕竟还有，强调“有”，含有肯定意义。比较：

His ideas are different, and few people understand him.

他的想法很不同，很少有人理解他。

His ideas are different, but a few people understand him.

他的想法很不同，但有些人能理解他。

由于few本身具有否定意味，所以后接反义疑问句时要用肯定式。如：

He has few reasons for staying, hasn't he?

他留下来理由不充分，对吧？

2．有时为了强调few的意义，表示数量很少，可在其前使用too, so, very, rather等修饰语。如：

There were too few people at the meeting.

参加会议的人寥寥无几。

3．其比较级和最高级分别为fewer, fewest。如；

The translation with the fewest mistakes isn't always the best.

错误最少的译文并非总是最好的。

4．用作形容词，其后可直接跟名词，无需用of；但是，若其后名词之前有限定词修饰或者是代词或从句等，则必须要用介词of。如：

Few of them know this.

他们当中没几个人知道。

A few of these books are mine.

这些书当中有几本是我的。

企业文化

A：I want to know something about the culture of management in your company.

我想了解一些贵公司的企业管理文化。

B：Each employee here is one part of our organization. We respect everyone and treat them equally.

这里的每一个员工都是我们组织的一分子。我们尊重每个人，并且公平对待他们。

How is your management style?

你们的管理风格是怎样的？

Does your company have any slogans?

贵公司有什么口号吗？

场景应用

杰克认真地向客户介绍了公司的历史、结构以及主营项目，客户也就自己感兴趣的问题向杰克进行了了解。

A：Could you tell me something about your company?

B：Of course. It's a Sino-American joint venture. It's established in 2002.We are mainly engaged in the manufacture and sales of televisions.

A：How about your organizational structure?

B：It consists of four departments: Finance, Marketing, Production, and R & D.

A：How many employees do you have?

B：We have one thousand employees in all.

A：Do you have a branch office in Shenzhen?

B：I'm afraid we don't have any one now.

A：你能给我谈谈你们公司吗？

B：当然可以。我们是一家中美合资企业，成立于2002年。我们主要生产和经销电视机。

A：你们公司的组织结构是怎么样的呢？

B：公司包括四个部门：财务部、市场部、生产部和研发部。

A：你们有多少名员工？

B：我们总共有1000名员工。

A：你们深圳有分公司吗？

B：恐怕现在还没有。

接待人员就公司的情况向来宾进行了简单的介绍，并认真地回答了对方的问题，增强了对方合作的信心。

A：Let me make a brief introduction of the company now.

B：That's great.

A：We are a modern company. We started operation in early 2003 and have been doing well since then. We had a net profit of eight million U.S. dollars last year.

B：I want to know how you can achieve this.

A：Maybe we don't have the best facilities, but we offer best services. Besides, the prices of our products are reasonable.

B：I am happy as a clam to have the chance to set a discussion about the cooperation with your company.

A：That's also our pleasure.

A：我就公司的情况给你做一个简短的介绍吧。

B：那太好了。

A：我们是一家现代化的公司。我们于2003年年初开始营业，迄今经营情况良好。去年，我们的纯利润为800万美元。

B：我想知道你们是如何取得这个成绩的？

A：就设备而言，我们不一定是最好的，但是我们提供最优良服务。此外，我们产品的价格也合情合理。

B：我很高兴能有机会与贵公司洽谈合作。

A：这也是我们的荣幸。

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happy as a clam非常高兴，无比惬意

Clam的意思是“蛤蜊”。人们喜欢吃蛤蜊，但只有退潮时才挖得到，涨潮的时候也就自然而然地成为蛤蜊最快乐的时光，于是就有了happy as a clam at high tide的说法。后来这个短语简略成happy a clam，是“非常高兴，无比惬意”的意思。

除happy as a clam外，美国人还有happy as a lark的说法，意思一样。如：When she got the money, she was happy as a lark.（她得到钱后无比兴奋。）

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