实用商务英语 准备展会

3　准备展会

你将听到的

选择展位

You had better select a stand with high traffic flow.

展位大小

The size of the stand should be based on your products displayed and your budget.

展位格局

Ideally your stand should have more frontage than depth, for better traffic exposure.

设计基调

What theme should we adopt for our stand?

成功要素

Choosing a venue with an appropriate size is one of the crucial factors to success.

考场场地

No amount of literature can be as informative as a personal visit.

布展进度

How is the preparation for the fair?

你也许会说

展位布置

We should leave some room at the corner.

考虑因素

It is better to make sure that your display is culturally acceptable.

细节准备

We need to apply for the internet service.

职场心经

开展会之前，需要的手续、货物都要提前准备好。展品要先运到展出地，展台要提前预订，展架要规划好，以便到达展会时，不会手忙脚乱发现带错展品。展会过程中要和展览主办方以及客户沟通，争取让参展的作用最大化。

必备的词汇热身

●　item [ˈaitəm] n.项目

●　line [lain] n.行业

●　latest [ˈleitist] adj.最近的

●　design [diˈzain] n.设计

●　monthly [ˈmʌnθli] adj.每月的，每月一次的

●　layout [ˈleiaut] n.布局；设计；安排

●　from now on 从此刻开始

当准备展会的时候你会听到

It is useful for you to select a stand with high traffic flow.

在人流密集的地方选择一个展位对你来说太有必要了。

It's for sb.和It's of sb.

for sb.常用于表示事物的特征特点，表示客观形式的形容词，如easy，hard，difficult，interesting，impossible等：

It's very hard for him to study two languages.

对他来说学两门外语是很难的。

of sb.的句型一般用表示人物的性格，品德，表示主观感情或态度的形容词，如good，kind，nice，clever，foolish，right。

It's very nice of you to help me.

你来帮助我，你真是太好了。

The size of the stand should be based on your products displayed and your budget.

展位的大小需要根据你所展出的产品和你的预算来确定。

Ideally your stand should have more frontage than depth, for better traffic exposure.

理想的情况是，你的展位的面宽应比深度更大一些，以便可以接触更多的参展人员。

What theme should we adopt for our stand?

我们的展台要采用什么主题呢？

Choosing a venue with an appropriate size is one of the crucial factors to success.

选择一个面积合适的场馆是成功的重要因素之一。

No amount of literature can be as informative as a personal visit.

在提供信息方面，任何文字记载也不如亲自考察更有效。

How is the agenda for the fair?

现在展销会的日程工作进展如何？

agenda议事日程

agenda原为拉丁语agendum 'thing to be done'（待办之事）的复数形式，但在现代英语中agenda通常被视为单数而以agendas作为其复数形式，用来表示“议事日程”或“待办事项表”。据说，这是由于英国哲学家和法学家边沁（Jeremy Bentham,1748-1832）的率先使用，才使agenda的这一用法得以广泛流行。

与agenda情况多少有些类似的是addenda（补遗）一词。该词原系拉丁文借用词addendum之复数形式，但现在一般也用作复数。

当准备展会的时候你会说

1．We should put the logo of our company at the very obvious place.

我们应该把公司的标识放在最显眼处。

2．We should leave some room at the corner.

我们应该在角落处留些空间。

3．We need to apply for the internet service.

我们需要申请互联网服务。

4．It is better to make sure that your display is culturally acceptable.

最好保证你们的展示是当地文化所能接受的。

5．Trade show display can be a great way to win new business, make new contract and introduce new product to the marketplace successfully.

展会的展示是一个很好的赢得新生意，签订新合同，向市场成功介绍新产品的途径。

6．Basic functions, such as exhibition, negotiation, consulting and resting and the factors to be well considered while designing a stand.

在设计一个展位的时候，要认真考虑诸如展览、谈判、咨询和休息这些基本方面。

7．How should we get people to come to our booth?

我们应该怎样吸引客户来摊位？

8．We will put the lights on this wall so that it looks softer for the eyes.

把灯装在这面墙上不会太刺眼。

9．We need to paint the wall of the booth in the color of bright blue to match our products.

我们要将展墙的颜色漆成明亮的蓝色，跟我们公司的产品特性相匹配。

10．I suggest you use some bright colors and material with good texture to build the booth.

我建议你采用一些亮色和质地好的材料来搭建展台。

11．The theme of your booth is mainly based on the orientation of your company.

你们展台的主题主要由你们公司的定位来决定。

12．You should have all the items clearly labeled with the stand number and company name.

你需要把所有的物品都清楚地标上展台的号码和公司名称。

拓展学习

展位选择

A：It provides very easy, convenient access for show attendees, exhibitors and freight delivery.

对于参展人员、参展商和运货来说，这个位置都非常便利。

B：That's why I want to choose it.

这就是我为什么要选它的原因。

We had better start out with some place close to our target clients.

我们最好从离我们目标客户近的地方开始。

You need to establish how much space you require to display your products or services.

你需要知道你需要多少地方来展示你的产品和服务。

Choosing the venue that works best for your show involves many important considerations.

如果要选择最合适的展览场馆，你需要进行多方面的考虑。

Many factors must be considered prior to making the final decision about the exhibition venue.

在选出最终的展览场馆之前，必须要考虑许多因素。

布置展位

A：Today we need to make the display of the exhibition.

今天我们要布置展位。

B：Maybe I can offer you some help.

也许我能给你提供一些帮助。

I'm anxious about the hall decoration.

我担心的是大厅内的装潢布置。

We should make our exhibit booth stand out from the other.

我们应该把展位布置得与众不同。

We wish to make a unique display.

我们希望能把展位装修得独特些。

anxious about与anxious for的用法：

anxious about为……担心

Don't be over anxious about anything.

不用为任何事担心。

Mike is anxious about the result of the interview.

麦克正为面试的结果担心。

anxious for渴望

He is anxious for a chance to help her.

他非常希望能有机会帮她。

I am anxious for a new environment.

我渴望有一个新的环境。

场景应用

公司上下都在为参展做准备，玛丽也不例外，她就广告问题进行了仔细的研究。

A：I talked to my supervisor. We'll run a full page one week before the exhibition, and once during it.

B：That's great. What day?

A：The show starts on Friday. We'll run the first ad on the Monday before.

B：Okay. What about the one during?

A：We'll run that one on Friday. It'll remind people that the show starts that day.

B：Don't forget to put in there that it runs all weekend.

A：Take it easy, I won't forget it.

B：Good. I trust you.

A：Thank you. I'll make everything in order then.

A：我和我的主管谈过了。我们会在商展前一周刊登全版面广告，展览期间再登一次广告。

B：太好了。哪一天呢？

A：商展在星期五开始，我们会在前一个星期一开始打广告。

B：好。那么展览期间的广告呢？

A：我们会在星期五刊登，这样可以提醒大家商展是在这天开始的。

B：别忘了注明展览持续到周末。

A：放心，我不会忘记的。

B：太好了，我信任你。

A：谢谢，我会让一切正常运转的。

在对展会的规定进行了了解之后，苏珊开始安排大家积极做好展会的准备工作。

A：Are there any show rules?

B：Yes, we should wear our badges at all times. Cameras or other photographic equipment may not be brought into the convention without the permission of show management.

A：Please paste up these posters on the walls in the surrounding hallways.

B：I will.

A：These are catalogues and pamphlets of our company's products. Please put them on the left side of the counter.

B：Yes. What else should we do?

A：Remember to give our customers your smiling face.

B：We sure we will.

A：展会有何规定吗？

B：是的，展览期间应随时佩戴证章。未经主办单位允许，不得将相机或其他摄影器材带入场内。

A：请你将这些海报贴在会场的四周。

B：好的。

A：这些是我们公司的产品目录和宣传品，请将它们放在柜台的左侧。

B：好的。还有什么要做的？

A：接待客户时要记得面带微笑。

B：那当然。

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client，customer，shopper，patron和guest都有客人的意思，但它们之间却有细微的差别。

client n. a person who pays a professional person or organization for help and advice委托人，当事人，顾客。当你接受律师等职业人士的付费服务时，你就是client。The lawyer is serving a client.律师正在接待顾客。

customer n. someone who buys goods o services from a shop or business regularly顾客，customer通常指购买东西或服务的人。Most of our customers like our new product.我们的绝大多数顾客都喜欢我们的新产品。

shopper n. a person who is shopping到商店买东西的人，当你出去购物时，你就变成shopper了。The Silk Street is full of shoppers.秀水街挤满了购物者。

patron n. a person who uses a particular shop or hotel, especially regularly老顾客，老主顾。为正式用词。He was a patron for many of the renowned dancers of his times.当时的许多著名舞蹈家都得到过他的赞助。

guest n. a person who is in someone's home by invitation to stay for a short time or for a meal客人，宾客，guest通常指住旅馆的旅客。I'll phone you when our guests have left.我们的客人离开后，我就打电话给你。

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