金融英语泛读:成功创业者的八个素质

How to Start a Successful Business成功创业者的八个素质

What does it take to start a successful business?While there's no such thing as the perfect entrepreneur-even Bill Gates has made mistakes-a number of personal qualities can help you to build a successful business. If you pass muster on most of these traits, you're off and running.

You can delegate. No matter how smart and energetic you are, it's a mistake to try to attend to every detail yourself.Unless you're a solo act, you're going to have to trust employees to do their jobs so that you can run the business.

You are a teacher. In order to delegate successfully, you will need people with appropriate skills-and they may have to learn some of those skills from you.

You are self-motivated. As a small business owner, you won't have a boss to tell you when to get to work.If that's a problem, keep your day job.

You can work with numbers. You will spend a fair amount of time keeping track of money-expenses, revenues, taxes and the like.A math phobia won't help.

You don't mind making mistakes. You will make them；the trick is to learn from them and move on.Not everyone finds that easy to do.

You like to work. Contrary to myth, you don't need to be a workaholic to start a successful business.Many entrepreneurs find that it makes more sense to establish a reasonable working pace-one that lets them strike a balance between work and their personal lives.That said, don't start a business unless you enjoy work.There's going to be plenty of it.

You don't mind selling. You'll have to sell products to customers, of course.You may also need to sell lenders or other financial backers on the prospects of your company.And you'll need to convince potential employees to accept jobs with your firm rather than going to work for the competition.

You don't quit easily. You'll encounter obstacles that might stymie some individuals.You'll have more success if you are the type of person who relishes such challenges.A dash of optimism helps；it will help you handle the uncertainty that is part of every venture.

如何成功地创业？不存在十全十美的企业家——即便是比尔·盖茨也会犯错，不过具备一些素质能帮助你成功。如果你在以下大部分事项中做得足够好，那么你就拥有了一个好的开头。

会委派工作。不论你多聪明，精力有多旺盛，事必躬亲绝对是错误的做法。除非你唱独角戏，不然你就得信任员工，派他们去完成工作，这样你才有空来经营企业。

老师型。要成功委派工作，你需要有具有合适技能的人，而他们也许要从你那里学一些技能。

自我激励型。身为小企业家，没有老板会告诉你什么时候来上班。如果你的工作动力是个问题的话，那还是继续打工吧。

能和数字打交道。你有相当一部分时间需要用来跟踪资金——开销、收入、税款等。惧怕数学可不行。

不怕犯错。你一定会犯错误，但关键在于你能够吸取教训然后继续努力。这不是人人都能轻易做到的。

喜欢工作。和那些创业神话相反，并非一定要是工作狂才能成功。许多企业家都认为建立合理的工作节奏更重要，在工作和个人生活之间建立平衡。除非对工作热爱，否则不要创业，因为今后会有很多的工作。

不介意从事销售工作。你肯定得将产品卖给客户。同样，你也许需要把你公司的前景“推销”给借款者或其他金融资助方。你还需要说服潜在雇员为你工作，而不是给对手打工。

不轻易放弃。你将会遇到可能让你止步不前的障碍。如果你是一个喜欢这种挑战的人，那么你会取得更大的成功。拥有乐观精神会有所裨益，它将帮助你从容应对存在于每个经营项目中的不确定性。

实战提升

核心单词

delegate['deligeit]v.授（权）；把……委托给

workaholic[,wə:kə'hɔlik]n.工作第一的人；专心工作的人

stymie['staimi]v.使陷入困境；妨碍

财经知识一点通

市场营销（marketing）

是指个人或集体通过交易其创造的产品或价值，以获得所需之物，实现双赢或多赢的过程。它包含两种含义：一种是动词理解，指企业的具体活动或行为，这时称之为市场营销或市场经营；另一种是名词理解，指研究企业的市场营销活动或行为的学科，称之为市场营销学、营销学或市场学等。

融资（financing）

也叫金融，就是货币资金的融通，当事人通过各种方式到金融市场上筹措或贷放资金的行为。从现代经济发展的状况看，作为企业需要比以往任何时候都更加深刻、全面地了解金融知识、了解金融机构、了解金融市场，因为企业的发展离不开金融的支持，企业必须与之打交道。

翻译练习

Unless you're a solo act, you're going to have to trust employees to do their jobs so that you can run the business.

Contrary to myth, you don't need to be a workaholic to start a successful business.

You'll have more success if you are the type of person who relishes such challenges.